Advertisement

Skill Tester

Agency Network: 
Published/Aired: 
September 2009
Description: 

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Ambient advertisment created by DDB, Australia for Parkinson’s Victoria, within the category: Public Interest, NGO.

Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton

Comments (9)

Log in or register to post comments
Guest's picture
Guest

EXELLENT

undella's picture
undella
Activity Score 2

EXELLENT

Guest's picture
Guest

genius

tirthomitro's picture
tirthomitro
Activity Score 2758

now that's CREATIVE!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

didn't this same idea win something at ADMA last year for a different client, there was a TVC too.!

G¨B's picture
G¨B
Activity Score 97

Congrats !

Guest's picture
Guest

esto siempre es difícil hacerlo aunque no tengas Parkinson! :(

mrckais's picture
mrckais
Activity Score 417

very nice

mrckais

silvi's picture
silvi
Activity Score 4172

Increíble.

Advertisement