Parkinson’s Victoria: Skill Tester

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton

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9 comments

Guest's picture
Guest

EXELLENT

undella's picture
undella
2 pencils

EXELLENT

Guest's picture
Guest

genius

tirthomitro's picture
tirthomitro
2722 pencils

now that's CREATIVE!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

didn't this same idea win something at ADMA last year for a different client, there was a TVC too.!

G¨B's picture
G¨B
97 pencils

Congrats !

Guest's picture
Guest

esto siempre es difícil hacerlo aunque no tengas Parkinson! :(

mrckais's picture
mrckais
415 pencils

very nice

mrckais

silvi's picture
silvi
4172 pencils

Increíble.

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