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Parissa Wax Strips: Backvertising

Parissa Wax Strips: Backvertising
Your rating: None Average: 5.7 (35 votes)

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
Released: July 2009

Comments

Guest's picture
Guest | Wed, 2009-07-29 03:29

outch !

Guest's picture
Guest | Wed, 2009-07-29 03:38

done so many times...

Dev Kumar's picture 689 pencils
Dev Kumar | Wed, 2009-07-29 04:04
9

Brilliant...

CurryJ's picture 841 pencils
CurryJ | Wed, 2009-07-29 04:18

Like the first comment states....ouch!!!!

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ideas-schmideas. Deadlines-schmeadlines

alexander_bickov's picture 2190 pencils
alexander_bickov | Wed, 2009-07-29 05:38

asks more graphical elements :D

Alexander Bickov's Personal portfolio | Twitter | Facebook | Blog

mpared's picture 540 pencils
mpared | Wed, 2009-07-29 07:17
8

i love it

www.thecuriousbrain.com

tirthomitro's picture 1177 pencils
tirthomitro | Wed, 2009-07-29 08:05

KEWL!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest | Wed, 2009-07-29 09:29

gross. first level

CGilb09's picture 531 pencils
CGilb09 | Wed, 2009-07-29 10:42

Pretty gross, but definitely eye catching. If you ask me, it shouldn't really take any persuasion for men to wax their hairy backs. How do they expect to get laid looking like a woolly mammoth?

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Flurb's picture 119 pencils
Flurb | Wed, 2009-07-29 10:57

How? I'm guessing woolly mammoth style. That's how.

proverbialthought's picture 300 pencils
proverbialthought | Wed, 2009-07-29 11:41

Hair looks really fake. It's too thick compared to the rest of his back hair.

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Guest's picture
Guest | Thu, 2009-07-30 00:12

not so new...

gon_enelcamino's picture 335 pencils
gon_enelcamino | Thu, 2009-07-30 21:05
9

love the idea! I really love non expensive ads

Nevermind's picture 41 pencils
Nevermind | Fri, 2009-07-31 02:26

ok. any1 knows the girl posing with the guy?

enJoy

Guest's picture
Guest | Fri, 2009-07-31 18:58

obvious award ad. old joke. not funny. not clever.

puppiepoppy's picture 1598 pencils
puppiepoppy | Fri, 2009-08-07 08:21

Yeah, the beach really looked BUSY! I guess by now, there has been the 5th people seeing it.

"Bowww Wowww"

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