Parissa Wax Strips: Backvertising
Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.
Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
Released: July 2009
16 comments
outch !
done so many times...
Brilliant...
Like the first comment states....ouch!!!!
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I think; therefore I am
asks more graphical elements :D
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
i love it
KEWL!!
they showed me a picture & i laughed
dignity has never been photographed
gross. first level
Pretty gross, but definitely eye catching. If you ask me, it shouldn't really take any persuasion for men to wax their hairy backs. How do they expect to get laid looking like a woolly mammoth?
Tweet tweet: @ThisAbility
How? I'm guessing woolly mammoth style. That's how.
Hair looks really fake. It's too thick compared to the rest of his back hair.
not so new...
love the idea! I really love non expensive ads
ok. any1 knows the girl posing with the guy?
enJoy
obvious award ad. old joke. not funny. not clever.
Yeah, the beach really looked BUSY! I guess by now, there has been the 5th people seeing it.
www.michaelwongcc.com