Parissa Wax Strips: Backvertising

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
Released: July 2009

16 comments

Guest's picture
Guest

outch !

Guest's picture
Guest

done so many times...

Dev Kumar's picture
Dev Kumar
834 pencils

Brilliant...

CurryJ's picture
CurryJ
955 pencils

Like the first comment states....ouch!!!!

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I think; therefore I am

alexander_bickov's picture
alexander_bickov
3279 pencils

asks more graphical elements :D

mpared's picture
mpared
562 pencils

i love it

tirthomitro's picture
tirthomitro
2758 pencils

KEWL!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

gross. first level

CGilb09's picture
CGilb09
572 pencils

Pretty gross, but definitely eye catching. If you ask me, it shouldn't really take any persuasion for men to wax their hairy backs. How do they expect to get laid looking like a woolly mammoth?

Tweet tweet: @ThisAbility

Flurb's picture
Flurb
249 pencils

How? I'm guessing woolly mammoth style. That's how.

proverbialthought's picture
proverbialthought
278 pencils

Hair looks really fake. It's too thick compared to the rest of his back hair.

Guest's picture
Guest

not so new...

gon_enelcamino's picture
gon_enelcamino
838 pencils

love the idea! I really love non expensive ads

Nevermind's picture
Nevermind
41 pencils

ok. any1 knows the girl posing with the guy?

enJoy

Guest's picture
Guest

obvious award ad. old joke. not funny. not clever.

puppiepoppy's picture
puppiepoppy
1636 pencils

Yeah, the beach really looked BUSY! I guess by now, there has been the 5th people seeing it.

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