Advertisement

Backvertising

Agency Network: 
Published/Aired: 
July 2009
Description: 

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie

Comments (16)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

not so new...

Guest's picture
Guest

outch !

Guest's picture
Guest

done so many times...

Dev Kumar's picture
Dev Kumar
Activity Score 834

Brilliant...

CurryJ's picture
CurryJ
Activity Score 955

Like the first comment states....ouch!!!!

================================================
I think; therefore I am

alexander_bickov's picture
alexander_bickov
Activity Score 3279

asks more graphical elements :D

mpared's picture
mpared
Activity Score 562

i love it

tirthomitro's picture
tirthomitro
Activity Score 2758

KEWL!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

gross. first level

CGilb09's picture
CGilb09
Activity Score 572

Pretty gross, but definitely eye catching. If you ask me, it shouldn't really take any persuasion for men to wax their hairy backs. How do they expect to get laid looking like a woolly mammoth?

Tweet tweet: @ThisAbility

Flurb's picture
Flurb
Activity Score 263

How? I'm guessing woolly mammoth style. That's how.

proverbialthought's picture
proverbialthought
Activity Score 278

Hair looks really fake. It's too thick compared to the rest of his back hair.

Guest's picture
Guest

not so new...

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

love the idea! I really love non expensive ads

Nevermind's picture
Nevermind
Activity Score 41

ok. any1 knows the girl posing with the guy?

enJoy

Guest's picture
Guest

obvious award ad. old joke. not funny. not clever.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Yeah, the beach really looked BUSY! I guess by now, there has been the 5th people seeing it.

Advertisement