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33 comments

Guest's picture
Guest

Nice idea, Good use of "media".

jsantanaxp's picture
jsantanaxp
397 pencils

Agree.

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Guest's picture
Guest

excellent

LeeHarvey's picture
LeeHarvey
3045 pencils

Looks kinda funny and terrifying at the same time. Wonder if I would skip this place and go to the next bar.... Good idea though.

Guest's picture
Guest

this like very bad taste in the ambient stuff.
its not smart at all.
lake of sense of humor or wittiness
its like lets do anything and send it and its cheap to fake it.
and what about convening the consumer,message...all missing.
Ivan you have to do an award for the worst or the most stupid ads.May be this ad can win one day

kalpesh78's picture
kalpesh78
2580 pencils

I think this dude 'lake's insight, idea and I think he's one of the marketing dept guy. I love this idea. It conveys the message bang-on.

ideas....30 minutes nahi toh free.

missed my turn's picture
missed my turn
426 pencils

Gets the message across quickly. It's not brilliant, but it's simple and effective.

Guest's picture
Guest

GUEST, GET LAID MAN.

Guest's picture
Guest

I LIKE THE IDEA BUT I THINK THAT IT WILL BE DIFFICULT TO READ THE MESSAGE IF ITS SO CLOSE TO THE FLOOR.

Guest's picture
Guest

You know what else is difficult to read? Type in all caps!!

Guest's picture
Guest

Not crazy about this. It kind of assumes that everyone in a wheelchair put himself in it through drunk driving. Wonder how someone born with something that put them in a wheelchair would feel about this?

WillBuller's picture
WillBuller
88 pencils

I was thinking the same thing. It communicates the message, but I see how it could really piss some people off.

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never stop exploring.

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maashookshee's picture
maashookshee
414 pencils

agree

lishoyg's picture
lishoyg
73 pencils

brilliant

Guest's picture
Guest

If the target audiences are the driver who pass the cafe/bar, it would be an effective ambient. But the copy is too small for the driver... hmm...

Guest's picture
Guest

Obviously this is aimed at people having drinks in the cafe who might have too much and get behind the wheel. Someone driving by in a car would simply think the restaurant was filled with people in wheelchairs, a la Peter Griffin's restaurant (Big Pete's House of Munch) on Family Guy. Drivers wouldn't even realize it's an advert. That would make this a very ineffective ambient beyond the confines of the restaurant. But again, it's targeting customers IN the restaurant.

Go Cripple-Tron!!

Guest's picture
Guest

Nice idea. Nice photo. Typography is horrible, as is the layout.

booyacka01's picture
booyacka01
66 pencils

It's not a print ad you moron, it's ambient. They were just taking a picture of their idea. go back to account service.

Guest's picture
Guest

The idea has been done by The Jupiter Drawing Room South Africa. Only real wheelchair wheels were used and attached to club toilets. unfortunately i have no link. Think it went to cannes look in the archive.

Guest's picture
Guest

desperate gimmicky nonsense

Guest's picture
Guest

EXELLENT!!!!

Guest's picture
Guest

EXCELLENT!!!

Zeus's picture
Zeus
912 pencils

GREAT IDEA!!!

Guest's picture
Guest

Bravo

Guest's picture
Guest

me gusta, me gusta.

Guest's picture
Guest

10

peak900's picture
peak900
211 pencils

clap clap

Guest's picture
Guest

power!

booyacka01's picture
booyacka01
66 pencils

Brilliant. The best piece of ambient i've seen in '08.

Guest's picture
Guest

The most obvious self-congratulatory posting I've seen in ages.

Guest's picture
Guest

this idea will take more than 4 or five grand prix and Gold and silver and some bronze and...statues a golden ones and bronze ones and....it will be take of the advertising people and..i don't know may be world cup 2010

Guest's picture
Guest

nice idea

adammoez's picture
adammoez
4 pencils

I think the idea is Brilliant. The best piece of ambient of my life.

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