Paraquad SA: Wheelchairs
Don’t drink and drive this festive season.
Advertising Agency: JAM, Adelaide, Australia
Creative Director: Jim Robinson
Copywriter: Andrew Bensley
Art Director: Becq Hinton
Published: November 2008
33 Comments
Nice idea, Good use of "media".
Agree.
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http://comunique9.blogspot.com
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Comunique9
excellent
Looks kinda funny and terrifying at the same time. Wonder if I would skip this place and go to the next bar.... Good idea though.
this like very bad taste in the ambient stuff.
its not smart at all.
lake of sense of humor or wittiness
its like lets do anything and send it and its cheap to fake it.
and what about convening the consumer,message...all missing.
Ivan you have to do an award for the worst or the most stupid ads.May be this ad can win one day
I think this dude 'lake's insight, idea and I think he's one of the marketing dept guy. I love this idea. It conveys the message bang-on.
ideas....30 minutes nahi toh free.
Gets the message across quickly. It's not brilliant, but it's simple and effective.
http://justkiddingbutseriously.wordpress.com/
GUEST, GET LAID MAN.
I LIKE THE IDEA BUT I THINK THAT IT WILL BE DIFFICULT TO READ THE MESSAGE IF ITS SO CLOSE TO THE FLOOR.
You know what else is difficult to read? Type in all caps!!
Not crazy about this. It kind of assumes that everyone in a wheelchair put himself in it through drunk driving. Wonder how someone born with something that put them in a wheelchair would feel about this?
I was thinking the same thing. It communicates the message, but I see how it could really piss some people off.
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never stop exploring.
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agree
brilliant
If the target audiences are the driver who pass the cafe/bar, it would be an effective ambient. But the copy is too small for the driver... hmm...
Obviously this is aimed at people having drinks in the cafe who might have too much and get behind the wheel. Someone driving by in a car would simply think the restaurant was filled with people in wheelchairs, a la Peter Griffin's restaurant (Big Pete's House of Munch) on Family Guy. Drivers wouldn't even realize it's an advert. That would make this a very ineffective ambient beyond the confines of the restaurant. But again, it's targeting customers IN the restaurant.
Go Cripple-Tron!!
Nice idea. Nice photo. Typography is horrible, as is the layout.
It's not a print ad you moron, it's ambient. They were just taking a picture of their idea. go back to account service.
The idea has been done by The Jupiter Drawing Room South Africa. Only real wheelchair wheels were used and attached to club toilets. unfortunately i have no link. Think it went to cannes look in the archive.
desperate gimmicky nonsense
EXELLENT!!!!
EXCELLENT!!!
GREAT IDEA!!!
Bravo
me gusta, me gusta.
10
clap clap
power!
Brilliant. The best piece of ambient i've seen in '08.
The most obvious self-congratulatory posting I've seen in ages.
this idea will take more than 4 or five grand prix and Gold and silver and some bronze and...statues a golden ones and bronze ones and....it will be take of the advertising people and..i don't know may be world cup 2010
nice idea
I think the idea is Brilliant. The best piece of ambient of my life.
motorized wheelchairs