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Parachute attack

Published/Aired: 
August 2007
Description: 

Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods plus also in some busy touristy areas, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.

Advertising Agency: Guerrilla Communication, Chattanooga, TN, USA
Creative Director: Herbert Krabel
Illustrator: Joe Tenison
Photographer: Herbert Krabel

Comments (9)

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Highest Rated

brain123's picture
brain123
Activity Score 830

Nice!

Nickname's picture
Nickname

Nice!

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

Nice!

Have Heart's picture
Have Heart
Activity Score 922

Pretty cool!

kalpesh78's picture
kalpesh78
Activity Score 2578

y the parachute? it could've been a coffee crate with hawaiian flowers on it or a cup with hula loops etc..etc..

ideas....30 minutes nahi toh free.

Orion's picture
Orion

I wouldn´t drink anything without knowing its procedence. But I sure would enter their web site

klaussnow's picture
klaussnow
Activity Score 1675

is this kinda considered littering?

... its already been done...

Blahg's picture
Blahg
Activity Score 616

Neat idea but free coffee samples would draw away from a premium image, imo.

Herbert's picture
Herbert

We thought the samples were crucial because the goal was not only brand awareness, but also to let people experience the amazing aroma and flavor.

brain123's picture
brain123
Activity Score 830

Nice!

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