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Comments (6)

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Highest Rated

Blahg's picture
Blahg
Activity Score 616

I don't really see any actual sales benefit here. If they're parked downtown, they already have auto insurance, there is nothing in the sales pitch which then differentiates the proposed auto insurance from their own except that Allianz calls themselves the "best", which isn't a unique attribute by any means.

They don't give any reason to change. This is ambient without a message.

esia's picture
esia
Activity Score 239

i got this idea about 2 or 3 years ago, but i didnt do it because it already won in cannes ...
with a better execution than this one.
the blue box destroys the illusion and it dont work anymore.

ooops's picture
ooops
Activity Score 448

too much for me

fractalrene's picture
fractalrene
Activity Score 1504

It doesn't need the textbox on the wheel. You are getting the message in the flyer. Good work!

puppiepoppy's picture
puppiepoppy
Activity Score 1634

If I'm an enemy, I'll trashed up the whole car...not just stealing the wheel.

Frane Rectal's picture
Frane Rectal

DONE, next.

Blahg's picture
Blahg
Activity Score 616

I don't really see any actual sales benefit here. If they're parked downtown, they already have auto insurance, there is nothing in the sales pitch which then differentiates the proposed auto insurance from their own except that Allianz calls themselves the "best", which isn't a unique attribute by any means.

They don't give any reason to change. This is ambient without a message.

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