Pantene: Dandruff is not appetizing

STOPS IT: Anti-dandruff shampoo by Pantene Pro-V

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriters: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel

January 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's a nice idea I think, but if it's not appatizing why put salt on your food? That's the only 'false' link here.

And the back saying STOP IT! is a bit screamy for a brand like Pantene.

thedesignaddict's picture
5403 pencils

I wouldn't allow this in my restaurant. Why would I want to allow my hungry customers to think, 'Wow, that's disgusting'.

It's a creative wank. Advertising for advertising people.

Jiki ADV's picture
Jiki ADV
23 pencils


LeeHarvey's picture
3045 pencils

I absolutely agree with thedesignaddict. Sprinkling dandruff on your food is sooo grosssss, eeeeewwwwww!

L. Wiesen's picture
L. Wiesen
929 pencils

Good idea...

Galo's picture
446 pencils

The idea is really good, but I still think it needed more time to develop it...

Hibon's picture
3734 pencils

agree...I wouldn't allow this in my restaurant.

Simple ideas are the best !

Sven Gali's picture
Sven Gali
845 pencils

ewe yuck...So when does dandruff and food ever go together. I think I just lost my appetite.

kingzeus's picture
260 pencils


"you are valued for your value so be valuable..."

Guest's picture

muy bueno

feddy_boo179's picture
71 pencils

brilliant idea but not so good execution and connection. who's gonna have a delicious meal after seeing this and imaging that they are having real dandruff on their heads ???

Guest's picture

very nice concept but i wish they had chosen a different medium to portray it......

raven's picture
204 pencils

I wouldn't put salt on my dish with a salt shaker like that. nice try though...

i have a question's picture
i have a question
73 pencils

Good concept. Conveys the message. But Consumers will say - its disgusting.

Guest's picture

Not at all feasible. Nobody would sprinkle dandruff on food, even though it's salt. Idea looks good, but may work on a different medium, maybe print.

Dzsoi's picture
8001 pencils

Guest | Tue, 2010-07-06 10:46

Done and done :

Aphex's picture
264 pencils

La idea me gusta, pero eso de "echarle" caspa a tu comida... faltó pulir.

"Si eres buen copy, presiona alt + F4"

Cheerriiee's picture
952 pencils

Great idea, Good execution, Bad application.

Guest's picture

the idea is good but. how come is salts not pepper and i agree what had said . try to develop it again.

Guest's picture

Nice idea good job

Guest's picture

i like it ,, it is really cool

Guest's picture

I think if the holes were sealed, it would make more sense that the dandruff is stopped. No one wants to eat whatever comes out of this shaker anyways.

AssassinX's picture
1329 pencils

OMG it's disgusting.

But I like it, LOL

Guest's picture

I want one I collect salt and pepper shakers.

Johi's picture
6 pencils

- Good one -

Guest's picture

Wrong idea gone badly astray. What client approved such a bad idea? There are a lot of analogies that "work" in the world which doesn't make them appropriate as an advertising concept. No one bothered to think this through, or ask a real consumer.

Guest's picture


KbxAdz's picture
943 pencils

salt is salt, people will look at this on their table at the restaurant and chuckle, very few will refrain from using the salt because the print on the outside makes it look like it is dandruff, come on! It's a brilliant idea.

You Are What You Expect

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