Panasonic Vaccum Cleaner MC-4620: Dust

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
Released: August 2009

Related videos by Shutterstock

22 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Love this drawing style

Publiz's picture
Publiz
115 pencils

Panasonic is present. I like their marketing campaign.

Inspiration graphique et publicité créative : Publiz

Wordnerd's picture
Wordnerd
6662 pencils

ok, connecting the 3D painting style with a carpet is genious. but all i see is a disgusting pit of giant dustmites and a panasonic logo. in my opinion they should have added a stripe of the cleaned carpet to show the cleaning effect of the vacuum cleaner. now it's just scare tactics

satrianee's picture
satrianee
3748 pencils

I'd already loved the idea. But you are right. That would be much better.

dlue's picture
dlue
342 pencils

yeah the trompe l'oeil is great here. dont know about the clean strip though, it might have turned it into something much uglier; ie "but wait, theres more..." the subtly would be key

cheers,
dlue

nepstein's picture
nepstein
197 pencils

I disagree, something like that is cliche and would detract from the art piece, which is what attracts people to the ad in the first place.

Rabubi's picture
Rabubi
560 pencils

Lovely.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

great idea and i agree with Wordnerd as well..

Always try to be unique even when forced to conform.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

great idea and i agree with Wordnerd as well..

Always try to be unique even when forced to conform.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

great idea and i agree with Wordnerd as well..

Always try to be unique even when forced to conform.

silvi's picture
silvi
4172 pencils

Is this an edgard mueller paint?

J Designer's picture
J Designer
2420 pencils

I love the idea...but I wish it was pushed further. Why not make the 3D paining out of carpet, or put the painting on top of carpet rather then a hard floor surface. That said the painting is awesome and very eye-catching.

Guest's picture
Guest

oh it is on carpet, my mistake!

J Designer

WillyLatasa's picture
WillyLatasa
616 pencils

AWESOME!!!!!

"Bright ideas bring better results"

Rooster's picture
Rooster
111 pencils

Great dudes!

Prof's picture
Prof
1453 pencils

either edgard müller is in the credits, or i dont recognise this as good work.

Quite really.

Migzter13's picture
Migzter13
973 pencils

Now this is what I call... thinking. people should do that more often. makes the world a more BETTER place.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture
rolling.stone
2740 pencils

prima facie seems disgusting but effective

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Whatever guyz....this is awesome! i must say......................

tanvir

RTHOOKER's picture
RTHOOKER
4 pencils

Adding a carpet cleaning demo would take if from good to really bad. I like it as is! Good job guys.

soya2's picture
soya2
134 pencils

How can a Saatchi & Saatchi Indonesia do something like this??
not fresh at all... I don't like it.... it just plagiating an 3D chalk artist....

Istiko's picture
Istiko
165 pencils

Wow mantap! Idenya memang pernah beberapa kali di lakukan, tapi it works for panasonic vacum cleaner!

Log in or register to post comments