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Panasonic Malaysia: Colors True To Life

Panasonic Malaysia: Colors True To Life
Your rating: None Average: 3.6 (5 votes)

Advertising Agency: Megan Advertising, Penang, Malaysia
Creative Director/Copywriter: Kee
Art Director: Kok Meng
Illustrators: Kok Meng, Hooi San
Released: April 2007

40 Comments

bubblestheclownfish's picture 599 pencils

Ummmm... err... ahem...

What the Hell's picture 114 pencils

done about 9812376 times.

PaulyG_fill in the blank's picture 1152 pencils

9812376 - number of times we've heard you make that comment.

.nl's picture 215 pencils

Again? Done by students for MB Puzzles.

creative_assylum's picture 134 pencils

surprised!

returntosender's picture 42 pencils

Ivan, is it the student's day today?

ivan's picture

We never stop learning! :)

Punch's picture 616 pencils

Qué buena respuesta!

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Paul 1979's picture 24 pencils

Demasiado buena!!!!!!!! :D :D :D :D :D :D :D :D

musback's picture 355 pencils

DID NOT SEE THAT ONE COMING

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klaussnow's picture 1689 pencils

+ 1

... its already been done...

Conceptual-eyes's picture 1481 pencils

Done to death. Congrats to whever did this first.

sloppy4's picture 1514 pencils

that's crazy! what's on tv matches the surroundings perfectly.

pratz's picture 45 pencils

That's exactly the idea. Hence, colors true to life

sloppy4's picture 1514 pencils

i was joking

cp's picture 354 pencils

all comments aside, the tv should be bigger.

Rog's picture 6110 pencils

Where's the remote?!

>>>> That's not an ad. THIS is an ad.

pratz's picture 45 pencils

budget constrains

simpson_tech's picture 98 pencils

done.

Spanky's picture 2774 pencils

malaysians make good food. not so sure about their ads.

pratz's picture 45 pencils

The board was effective. Even had people taking photos..

Spanky's picture 2774 pencils

i think the point people are making is that it's not very original. i've seen this idea at least a dozen times for hdtv.

pratz's picture 45 pencils

Righto, totally agree.
But the world is just way too big to identify original ideas or to realise that our idea is original or not. And here at our little corner, the exposure to what happens elsewhere is significantly smaller. I agree that this in all probability is not an original idea, but i still think the issue here is the execution , which if well directed should bring significant results for the client, which it has, which is also why we're in advertising anyway.

And the other question is...Has any other agency from Penang, a small island where creative work is seldom recognised, appreciated or regarded, ever produced work that warrants Ivan to post it up here. Thanks Ivan, we will spur ourselves to create more "original" work. In the meantime, hope this one has entertained.

We will keep fighting the good fight.

Spanky's picture 2774 pencils

trust me. ivan will post anything you send him. this site is 90% crap ads. that said, the world is not too big to identify original ideas. buy a subscription to archive or look through a few one shows. if you see a good idea that's been done, don't do it. if you haven't been exposed to the world of advertising, you need to be. living on a small island is no excuse. my last partner came from sarawak and she was as sharp as anyone in the industry. and she would never produce such an unoriginal idea.

Mystique's picture 134 pencils

When one post their work on this site or gets their work posted on this site, they should be ready for critique of all sorts, good or bad. Pratz, don't be so defensive. Yes, Penang is a small island, seldom recognized for creativity in the ad world... but that dosen't mean you should come up with ideas that aren't original. You want to fight the good fight. Do it with pride.

: : mystique : :

quinton_sential's picture 62 pencils

done

kandi's picture 204 pencils

couldn't they maybe have done something more with the choice of location and framing? at least that might have added something to the ad.

pratz's picture 45 pencils

This board is placed right by a mall. Has to ties in with the shop launch. So it is indeed the most ideal place. Plus everyone here recognizes the bridge as the longest bridge isn South East Asia which is already an icon of sorts.

SIMPSON's picture 2 pencils

simpson says..... you should add a strong line to create awareness and give an impact to the public!

pratz's picture 45 pencils

meant to promote the outlet at the mall. not so much for product branding. hence the line "also available in... @ Lot LG 15, QBM"

Chris's picture 2003 pencils

done b4,

penang, one of the gems in malaysia, it would be nice to work there.

pratz's picture 45 pencils

Ditto...the part about Penang being a gem. Working here on the hand is well, less illustrious as one thinks. Other industries maybe good, advertising is well , less rewarding

Chris's picture 2003 pencils

Is that in georgetown? I went there for a holiday, it was awesome. But i guess working there would be a different story.

pratz's picture 45 pencils

It's between the Penang Bridge and the Airport.

Dick Huges's picture 939 pencils

Teletubies one more time: AGAIN!! AGAIN!!!

theredm's picture 252 pencils

Image by disposable camera +
Photoshoppery by a high school student +
Font color reminiscent of a 1974 Zenith ad =
Extremely flat image, no life.

Sorry, just honest.

Yeminius's picture 151 pencils

now panasonic tvs incorporate camera?

theredm's picture 252 pencils

I'm saying the background image straight-up blows. Bad color, bad POV, and for god's sake, get the trash out of the grass!

No fixed abode's picture 380 pencils

this was done first in the 1970s! It was done as a print ad that had a picture of the TV. You cut out the centre and hold up to things to see the quality of SONY colour TVs. I'm pretty sure it's in the D&AD Copywriting Book.

thegraphicalsense's picture 38 pencils

the idea is just sooo.. ordinary...

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