Advertising Agency: JWT, Beijing, China
Executive Creative Director: Jordan Hsueh
Creative Director: Danny Chng
Art Directors: Kok Seng, Danny Chng, Juan
Copywriters: Danny Chng, Larry Wang
Photographer:Kenny Chai
Published: May 2007
Isn't the point of a bra to support the "boobage"? Also, I imagine that an "A" cup would fit in this space, but what if you had "DD"s? I'm not sure your girls would fit in the space.
I guess it is a nice idea (especially for the guys), but fails in my book.
YAWN! Boring and redundant. Not even funny, and not even clear on what's being sold. The only way I see this working is if the product recognition is already high. Since I neither buy a lot of tables or bras; I acknowledge that I probably was not intended to get it right away anyway. Well, maybe I over spoke... This weekend I spent 30 minutes alone looking at unsexy women's underware that would be the most comfortable granny panties for my pregnant wife. This add would have been a nice diversion...
You're an ad guy and I trust you were classically trained. Is that black wording clearly visible enough to the average casual consumer who is flipping through their Cosmo magazine. No... Thus, unless you are looking at the ad to critique it you might completely miss it.
The goal of advertising isn't to mask what you are selling or to send mixed messages about what you are saying. The actual product is not nearly prominent enough. Especially since it is arguable that the major focus of the ad is on the table design... To the casual consumer it is NOT that clear.
Did I deserve that patronising tirade? I think not...
Ah you're defensive now 'cos you feel stupid.
Why is it every other user on this site speaks condescendingly, like they are speaking to a dog, or a child or something? You're usually the same ones who do shit ads that speak to people the same way.
Step off your high horse and realise - the 'average consumer' will not be 'flipping through their Cosmo' they will be sitting at the table; this is ambient. It is a few inches away; they won't miss it, they will be sitting right in front of it. A captive audience. Probably with a group of other women, then they will discuss it and have a laugh. Mission accomplished! There's something seriously wrong if you missed that.
And don't tell me what 'the goal of advertising is' like you wrote the book. I am not 'classically trained' as you 'trust' and nor should I have been, since it appears to breed an undeserved arrogance. I surprisingly got my job over lots of others who did go to ad school; their work was shit, limited by all the pitfalls and advertising cliché’s and baggage they trip themselves up on, worst of all their own arrogance. Thinking you are so clever, and everyone else is stupid, how is that the right attitude when trying to communicate? It isn't. It makes the work insincere and that’s why everyone hates ads.
If I were a genius like you seem to think you are, I wouldn't be doing this and neither would you since its only a job, and its not even that hard... I get really tired by all the creatives who think they are so clever.
It’s only an ad. This one is pretty average. But you would see the words 'Push up bra'.
'Designers and Marketers are among the least intellectual people I commune with.'? I completely agree.
I really like your attitude and drive. Seriously, that is not sarcasm. Maybe I will look up your profile and share with you what I do for a living and your opinions about me might be slightly altered, but I certainly cannot share it here. Anyway, I relate to your feelings, and that has been the reasons for the "sacrifices" I have made in my career. I have taken extreme measure to make a living while working for a controlled group of organizations that help. In many ways I am in direct competition with many of the ads here and I will leave it at that.
As for my tone, it's hard to talk with just written words, and I am not here to offend per se; just her to discuss and keep an eye on the marketing community; keep abreast (pun intended) on what is going on now. We'll talk.
Comments
pretty good. not telling so much about the advantages of the product, but good and funny
http://canofthought.blogspot.com
The advantages of the product is to highlight the chinese girls' advantages !!
---
Jumo,
Art Director FP7 Morocco
CRE8IVE: Aside from the bra...i think i get the genuine product that's actually on sale here...don't you?
CRE8IVE
Fake.
I think it works!
Nice and funny!
Is well placed to stimulate conversation amongst the target audience.
It's only advertising.
I think its no fake, good but quite hard to place.
http://yonoveotele.wordpress.com/
That the breast ad I've seen in hours.
pretty goofy. Obviously conceived by guys.
on off. To much effort for a so so joke if you ask me....
Isn't the point of a bra to support the "boobage"? Also, I imagine that an "A" cup would fit in this space, but what if you had "DD"s? I'm not sure your girls would fit in the space.
I guess it is a nice idea (especially for the guys), but fails in my book.
YAWN! Boring and redundant. Not even funny, and not even clear on what's being sold. The only way I see this working is if the product recognition is already high. Since I neither buy a lot of tables or bras; I acknowledge that I probably was not intended to get it right away anyway. Well, maybe I over spoke... This weekend I spent 30 minutes alone looking at unsexy women's underware that would be the most comfortable granny panties for my pregnant wife. This add would have been a nice diversion...
--
...
It say's 'Pam's - Push up bras'.
I think thats fairly clear.
It's only advertising.
You're an ad guy and I trust you were classically trained. Is that black wording clearly visible enough to the average casual consumer who is flipping through their Cosmo magazine. No... Thus, unless you are looking at the ad to critique it you might completely miss it.
The goal of advertising isn't to mask what you are selling or to send mixed messages about what you are saying. The actual product is not nearly prominent enough. Especially since it is arguable that the major focus of the ad is on the table design... To the casual consumer it is NOT that clear.
--
...
Did I deserve that patronising tirade? I think not...
Ah you're defensive now 'cos you feel stupid.
Why is it every other user on this site speaks condescendingly, like they are speaking to a dog, or a child or something? You're usually the same ones who do shit ads that speak to people the same way.
Step off your high horse and realise - the 'average consumer' will not be 'flipping through their Cosmo' they will be sitting at the table; this is ambient. It is a few inches away; they won't miss it, they will be sitting right in front of it. A captive audience. Probably with a group of other women, then they will discuss it and have a laugh. Mission accomplished! There's something seriously wrong if you missed that.
And don't tell me what 'the goal of advertising is' like you wrote the book. I am not 'classically trained' as you 'trust' and nor should I have been, since it appears to breed an undeserved arrogance. I surprisingly got my job over lots of others who did go to ad school; their work was shit, limited by all the pitfalls and advertising cliché’s and baggage they trip themselves up on, worst of all their own arrogance. Thinking you are so clever, and everyone else is stupid, how is that the right attitude when trying to communicate? It isn't. It makes the work insincere and that’s why everyone hates ads.
If I were a genius like you seem to think you are, I wouldn't be doing this and neither would you since its only a job, and its not even that hard... I get really tired by all the creatives who think they are so clever.
It’s only an ad. This one is pretty average. But you would see the words 'Push up bra'.
'Designers and Marketers are among the least intellectual people I commune with.'? I completely agree.
It's only advertising.
I really like your attitude and drive. Seriously, that is not sarcasm. Maybe I will look up your profile and share with you what I do for a living and your opinions about me might be slightly altered, but I certainly cannot share it here. Anyway, I relate to your feelings, and that has been the reasons for the "sacrifices" I have made in my career. I have taken extreme measure to make a living while working for a controlled group of organizations that help. In many ways I am in direct competition with many of the ads here and I will leave it at that.
As for my tone, it's hard to talk with just written words, and I am not here to offend per se; just her to discuss and keep an eye on the marketing community; keep abreast (pun intended) on what is going on now. We'll talk.
--
...
Er, okay cool.
Look forward to hearing from you.
;-)
It's only advertising.
Look, it's a wonerbra ad! wow!
unuseful
disgusting!!!!
nice
Fluff.
>>>> That's not an ad. THIS is an ad.
i love staring at the.... i stare at it for a long time.
breast guillotine
Sincerely,
Arnold Santillan
714-206-2459
So all the women there are same height if their breast perfectly lines up with the cut outs.
http://www.navinharish.org
http://www.navinharish.org
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