Palmolive: Naked shower in the street



Advertising Agency: Young&Rubicam, Moscow, Russia
Creative Directors: Andrey Panasyuk, Ruslan Kozlov, Tatiana Tutunnik
Copywriter: Anna Elinson
Art Directors: Ekaterina Finogenova, Areg Safaryan
Photographers: Andrey Klimenko, Tigran Muradyan
Production Company: Takur-Studio Moscow
Agency Producer: Alexey Al-Nashi
Designers: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov
Senior Account Manager: Olga Davidovskaya
Account Executive: Natalia Filina
Media Agency: Mediaedge:cia
Regional Group Account Director: Elizaveta Georgiadi

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18 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Bit similar to the Aubade ad from last week:
http://adsoftheworld.com/media/ambient/aubade_french_art_of_loving

But unique enough. Solid idea and bound to get some attention.

monsieurange's picture
monsieurange
520 pencils

I love this one! =)

Guest's picture
Guest

same as the french idea, that by the way got Epica this year...

Guest's picture
Guest

hahaha, ok so the girl is having a bath in the middle of the street... and then? I mean, media is great, but that's it. Where is the concept? How those this product is different from any other shower gel?

HappyHour's picture
HappyHour
2387 pencils

agree completely. when the car drove away everyone was like what the hell?

JeffP's picture
JeffP
810 pencils

One more reason to visit Moscow

CommandZ's picture
CommandZ
2472 pencils

No one clapped?! Russians.

Oblabla's picture
Oblabla
298 pencils

as soon as it stays in people's mind they've done it!

Oblabla.wordpress.com

Dzsoi's picture
Dzsoi
5364 pencils

Could people smell her after taking a shower with the irresistable gel? ;/ I like it though this is the very first idea for shower gel + street ambient combo.

Oblabla's picture
Oblabla
298 pencils

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Oblabla's picture
Oblabla
298 pencils

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Oblabla's picture
Oblabla
298 pencils

i still think that the woman looks "dirty" and that there is a gap between the benefits of the product, its smell,texture and so forth, and this public showering..

Oblabla.wordpress.com

Guest's picture
Guest

so russian art direction((

Janae's picture
Janae
385 pencils

was it really water or just the sound of water? couldn't see if her hair was really wet.
i can't understand, why they didn't brand the car.
anyway, its a great idea. thumbs up for the campaigne.

Blashyrkh's picture
Blashyrkh
32701 pencils

Oh there's a kid with his father. Cute.

Guest's picture
Guest

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

Guest's picture
Guest

I’m here by accident. I started reading and I must tell you that your blog is great. You are writing so many interesting things. I can’t agree with many of them, but it’s ok. I will probably visit your blog more often. I would like to use your words on my own blog. Is it posiible? – Paula

mark3r's picture
mark3r
1940 pencils

Ahhhh sex. Such a sellout.

:::MARK3R:::

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