Brief: To create awareness for the "Song Request Hotline" of PalFM, one of the biggest radio channels in Turkey.
Concept: There's an old and famous tradition in Turkish people's entertainment culture. If you are at a place where there's live music and you want to request a song, you write the name of the song on a piece of napkin and send it to the artist and your requested song is played by the artist.
Implementation: We based this tradition at the center of our idea and designed the collateral materials in the form of a napkin. The message on the napkins look like they are handwritten in pen. We distributed these napkins in cafes, restaurants and bars where our target is present.