Pal FM Song Request Hotline: Napkin

Brief: To create awareness for the "Song Request Hotline" of PalFM, one of the biggest radio channels in Turkey.

Concept: There's an old and famous tradition in Turkish people's entertainment culture. If you are at a place where there's live music and you want to request a song, you write the name of the song on a piece of napkin and send it to the artist and your requested song is played by the artist.

Implementation: We based this tradition at the center of our idea and designed the collateral materials in the form of a napkin. The message on the napkins look like they are handwritten in pen. We distributed these napkins in cafes, restaurants and bars where our target is present.

Advertising Agency: ÇÖZÜM, Istanbul, Turkey
Copywriter: Evrim Aytas
Art Director: Banu Ustundag
Planning Directors: Can Aksuyek, Ahmet O. Yener

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5 comments

siek two's picture
siek two
24 pencils

napkins, why not?

gilly f.'s picture
gilly f.
39 pencils

funny. but local.

xcreativity's picture
xcreativity
2374 pencils

simple, but good

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Imagepro's picture
Imagepro
112 pencils

I like the way this campaign is presented. I also came up with an idea for a Alpine Mountain Ski Center. Where the napkin is the mountain.
Thank you for the inspiration :D

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

nice. practical. way to go. Monkey diggs this! :)

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