March 2010

Brief: To create awareness for the "Song Request Hotline" of PalFM, one of the biggest radio channels in Turkey.

Concept: There's an old and famous tradition in Turkish people's entertainment culture. If you are at a place where there's live music and you want to request a song, you write the name of the song on a piece of napkin and send it to the artist and your requested song is played by the artist.

Implementation: We based this tradition at the center of our idea and designed the collateral materials in the form of a napkin. The message on the napkins look like they are handwritten in pen. We distributed these napkins in cafes, restaurants and bars where our target is present.

Ambient advertisment created by Cozum, Turkey for Pal FM, within the category: Media.

Advertising Agency: ÇÖZÜM, Istanbul, Turkey
Copywriter: Evrim Aytas
Art Director: Banu Ustundag
Planning Directors: Can Aksuyek, Ahmet O. Yener

Comments (5)

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siek two's picture
siek two
Activity Score 24

napkins, why not?

gilly f.'s picture
gilly f.
Activity Score 39

funny. but local.

xcreativity's picture
Activity Score 2374

simple, but good

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Imagepro's picture
Activity Score 112

I like the way this campaign is presented. I also came up with an idea for a Alpine Mountain Ski Center. Where the napkin is the mountain.
Thank you for the inspiration :D

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

nice. practical. way to go. Monkey diggs this! :)

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