andrej dwin's picture
andrej dwin
937 pencils

not bad.
except, those ain't climbing shoes. don't think reebok ever made any.
could be cross running shoes, maybe.

AdArena: Sex Sells

Guest's picture

Yeah they look like trail Shoes, you know like light runners for tracks etc.
Clever design though.

Guest's picture

Reebok did produce climbing shoes many years ago
I worked for a UK design company producing point-of-sale for many of their sport sectors

ErJose's picture
51 pencils

Me gusta...Felicitaciones...

am-o's picture
162 pencils

are those robin william's arms? :o)

postman's picture
951 pencils

Did you notice this little germ above his right arm?

kalpesh78's picture
2578 pencils

nice idea...

ideas....30 minutes nahi toh free.

Andal's picture
863 pencils

Quite good.
Smart and Funny Signature.

It's so easy to critic.

itch's picture
806 pencils

yea, not bad..

* it's not how good you are. it's how good you want it to be *

credosian's picture
273 pencils

its a common sense idea.
im surprised the company itself never used it before!

nice nonetheless.
as it goes - whats most creative now-a-days - is simple common sense! :)

Be awesome :)

futura's picture
148 pencils

it's a little but fine twist.

Disco Munky's picture
Disco Munky
3890 pencils

Cool idea, but pople might just open the box upside down and miss the point. or not.


"I don't know Butchie instead"

Doin' it for the points

Shaka_Zulu's picture
116 pencils

Fresh one! I say...

Now... inspire me!

sold's picture
3305 pencils

yes, good idea.
i was wondering how many "common sense idea" we just dont use because we think that is a "common sense idea"
if noone used before, still fresh until someone use, or not?

ssguixi's picture
213 pencils

geez...she is hairy

chintan ruparel's picture
chintan ruparel
1516 pencils

wow, i like it...metals predicted

~ old habits die hard, older ones never do ~

adicted's picture
74 pencils

very good!

Ron Jeremy's picture
Ron Jeremy
92 pencils

What a pile of shiiiiiiiiiit. Metal's predicted...get a life. I smell scam. It's no coincidence this ad came out of India. Phone Reebok and ask them if them ever did this to all their climbing shoes. And would the Indians who came up with this stop writing nice comments about their ideas.

Ron Jeremy's picture
Ron Jeremy
92 pencils

P.S. There were a set of print ads done a few years back that picked up metal where climbing shoes were stuck to a ceiling.

And remember KYs ad a few years back with the big tube, small box. Now there's some thinking.

Disco Munky's picture
Disco Munky
3890 pencils

You're a fool.

I suppose you'd be happy if all the "bungs" just shut up and went away.

You disgust me.

Doin' it for the points

credosian's picture
273 pencils

ron, i agree its not that great - but hey--- looks like YOU messed up big time--- this here is a packaging idea, not an AD.

so go get yur facts right before u criticize something half knowledge is dangerous.

Tho i dont like it myself, i dont throw shit at it the way you are trying to.
I believe everyone has a right to their own opinion.

If you believe you are some big creative hob-nob, go join the panel at cannes at stop grovelling dirt at other people's work and opions.

Thank you

Be awesome :)

dynatop's picture
212 pencils

1. i think it is trying to say the shoes are very light
2. by what way the shoes stay there? glue? i don't see anything else
3. ppl always try the shoes in the shop and they need not open the box themselves

definitely bad one!

Guest's picture

Not really effective. Once you've already bought a closed box of shoes, brought it home and opened it you'll realize their stuck to the lid...probably with some sort of annoying glue. I doubt your friends will be impressed when you tell them your new shoes came glued to the lid of the box.

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