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Pack Laser

Published/Aired: 
January 2007
Description: 

Nike has 4 sport shoes made with new laser technology. This outdoor ad is created by piercing a metal sheet with laser.

Laser engineered

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Art director: Laurent Toth
Copywriter: Olivier Lefebvre
Photographer: Laurent Chehere
Model maker: Alain Roussel

Comments (9)

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Highest Rated

Nyxx's picture
Nyxx
Activity Score 10

It looks interesting to me. I think the view catches the eye...
Anyway the size is impressing so it has to (independent of the execution :))

bknowlden's picture
bknowlden
Activity Score 3647

"This outdoor ad is created by piercing a metal sheet with laser." - You don't get to explain your ads to people when they run. To me, this looks like a bad neon sign. Sorry DDB, maybe next time.

slim's picture
slim
Activity Score 1047

But you do award show judges, I s'pose.

addyhoch10's picture
addyhoch10
Activity Score 2592

have a closer look at the pictures brandon, it really looks lasered or at least welded.

i think this kicks ass when you see it in the streets

Juan Carlos Labbé's picture
Juan Carlos Labbé
Activity Score 4

mmm... why do nike make shoes with laser technology? My guess is to get sharper cuts on the different pieaces, an clearly the way it's executed here it does not reflect that.

addyhoch10, you're right... it looks welded, but not cutting edge laser technique.

addyhoch10's picture
addyhoch10
Activity Score 2592

i admit i know nothing about welding or lasering.
it just made sense to me at first view.
you're right, laser edges would be more accurate.

act's picture
act
Activity Score 535

yeah, lasers should be straight and precise. if it's about precision, there are lots of things you can do.

kre8's picture
kre8
Activity Score 989

this is obviously 100% execution.
but i think its strong enough to carry it through.
wish i was in paris to see it.
but then, the food sucks.

jennywhx's picture
jennywhx
Activity Score 1142

i was agree to Juan & act
it look like some lousy welded job instead of laser.

http://jennywhx.blogspot.com jwhx:Visionary

Nyxx's picture
Nyxx
Activity Score 10

It looks interesting to me. I think the view catches the eye...
Anyway the size is impressing so it has to (independent of the execution :))

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