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Pack Laser

Published/Aired: 
January 2007
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Description: 

Nike has 4 sport shoes made with new laser technology. This outdoor ad is created by piercing a metal sheet with laser.

Laser engineered

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé, Sylvain Thirache
Art director: Laurent Toth
Copywriter: Olivier Lefebvre
Photographer: Laurent Chehere
Model maker: Alain Roussel

Comments (9)

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Nyxx's picture
Nyxx
10 Activity Scores

It looks interesting to me. I think the view catches the eye...
Anyway the size is impressing so it has to (independent of the execution :))

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