Pacific Blue Cross: Sanitizer

Brief: Raise awareness about the benefits of extended health coverage.
While we often think about the things that we can do to prevent illness like watching our diet, exercising and avoiding the spread of germs, we don’t always consider the importance of having health insurance. At the peak of flu season, Pacific Blue Cross gave shoppers a place to cleanse their hands with a helpful reminder to look after their health.

Advertising Agency: DDB Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Daryl Gardiner
Associate art director Daryl Gardiner
Copywriter: Jeff Galbraith
Producer: Amanda Dring
Account management: Brett MacFarlane, Marie-Carmen Abesamis
Media Agency: OMD Vancouver
Released: November 2009

Related videos by Shutterstock

3 comments

morse's picture
morse
15028 pencils

If this is a real dispenser it's really great!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mgronsdahl's picture
Mgronsdahl
3 pencils

Thanks for the feedback - Yes - they are real dispensers

slip's picture
slip
919 pencils

ooh nice o la

SJB

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments