Pacific Blue Cross: Sanitizer
Brief: Raise awareness about the benefits of extended health coverage.
While we often think about the things that we can do to prevent illness like watching our diet, exercising and avoiding the spread of germs, we don’t always consider the importance of having health insurance. At the peak of flu season, Pacific Blue Cross gave shoppers a place to cleanse their hands with a helpful reminder to look after their health.
Advertising Agency: DDB Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Daryl Gardiner
Associate art director Daryl Gardiner
Copywriter: Jeff Galbraith
Producer: Amanda Dring
Account management: Brett MacFarlane, Marie-Carmen Abesamis
Media Agency: OMD Vancouver
Released: November 2009