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The Safest New Year

Agency Network: 
Published/Aired: 
January 2012

OVK: The Safest New Year

Description: 

The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Ambient advertisment created by Happiness, Belgium for OVK, within the category: Public Interest, NGO.

Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert

Comments (8)

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Hadrons's picture
Hadrons
Activity Score 6041

Nice . I hope it will work !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Nice idea.

gadgets's picture
gadgets
Activity Score 1063

Nice idea, but is it safe to read any messages when drive?

kleenex's picture
kleenex
Activity Score 49064

I agree with you on this.

F.Abboud's picture
F.Abboud
Activity Score 218

Then how you guys do consume Outdoor Banners and Street Furniture media?!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice.

andylefty's picture
andylefty
Activity Score 4535

Like it!

Baelin's picture
Baelin
Activity Score 273

I wonder how many people actually drive along that road?

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