OVK (Parents of Road Victims): The Safest New Year

The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert
Published: January 2012

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8 comments

5644 pencils

HadronsMonday, January 16, 2012 - 00:56

Nice . I hope it will work !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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2631 pencils

MicheleVirgilioMonday, January 16, 2012 - 03:17

Nice idea.

http://www.mandarinoadv.com

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1079 pencils

gadgetsMonday, January 16, 2012 - 03:31

Nice idea, but is it safe to read any messages when drive?

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15790 pencils

kleenexMonday, January 16, 2012 - 13:29

I agree with you on this.

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218 pencils

F.AbboudMonday, January 16, 2012 - 17:49

Then how you guys do consume Outdoor Banners and Street Furniture media?!

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4834 pencils

thedesignaddictMonday, January 16, 2012 - 09:34

Nice.

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4428 pencils

andyleftyMonday, January 16, 2012 - 13:11

Like it!

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283 pencils

BaelinMonday, January 16, 2012 - 23:15

I wonder how many people actually drive along that road?

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