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OVK (Parents of Road Victims): The Safest New Year

The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert
Published: January 2012

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8 comments

Hadrons's picture
Hadrons
5743 pencils

Nice . I hope it will work !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice idea.

gadgets's picture
gadgets
1063 pencils

Nice idea, but is it safe to read any messages when drive?

kleenex's picture
kleenex
26231 pencils

I agree with you on this.

F.Abboud's picture
F.Abboud
218 pencils

Then how you guys do consume Outdoor Banners and Street Furniture media?!

thedesignaddict's picture
thedesignaddict
5337 pencils

Nice.

andylefty's picture
andylefty
4533 pencils

Like it!

Baelin's picture
Baelin
277 pencils

I wonder how many people actually drive along that road?

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