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Comments (18)

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Highest Rated

crazydave's picture
crazydave
Activity Score 114

Since it's a motion sensor, it only activated when there's movement, so if this dude sits still he'll be in darkness right? Kinda annoying to have to be moving all the time to enjoy light.

TexasH's picture
TexasH
Activity Score 365

sorry, very nice but done.
however I can't remember in which awards mag i saw it. :(

sneakyhands's picture
sneakyhands
Activity Score 1857

the other side of the shelter says 'rob me'

brain123's picture
brain123
Activity Score 830

Ha ha!! That's what I thought...

JacelynAngel's picture
JacelynAngel
Activity Score 59

LOL~~~

ahpitt's picture
ahpitt
Activity Score 342

It's memorable yet motivated.

BFB's picture
BFB
Activity Score 936

Great idea. How is this effective during the day? Is the message seen only by people who ride the bus at night? kinda slims down your target audience (which is everybody), doesn't it?

naiven's picture
naiven
Activity Score 32

creative and effective, i like it~

crazydave's picture
crazydave
Activity Score 114

DONE, DONE, DONE.
Famouse billboard for security light done in u.k.years ago and won tons of awards. Light comes on and illuminated billboard when person approaches.
title: GOTCHA!

the Pun-isher's picture
the Pun-isher
Activity Score 228

That campaign was a different concept. I remember it. It said"GOTCHA" when the security light went on. Anyways, this is still cool.

pretty good's picture
pretty good
Activity Score 364

Lovely idea.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

What a poor imitation...

http://www.loerie.org.za/images/awards/2007/enlarged/AD4A-70163.jpg

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

pretty good's picture
pretty good
Activity Score 364

yeah, it's not the same idea though is it. If anything that billboard is wasting electricity because it's always on. This one works a lot better.

Slashweasel's picture
Slashweasel
Activity Score 104

Buses don't run at night in Cape Town. I visited it.

Slashweasel's picture
Slashweasel
Activity Score 104

nice photoshop job though, maybe you'll fool a jury somewhere

leaking bucket.'s picture
leaking bucket.
Activity Score 136

There needs to be several sensors that detect cars approaching as well as pedestrians.

It's a good idea, it just needs to be more effective in delivering the message to a wider audience and not just the people waiting for the bus.

Quietglover's picture
Quietglover
Activity Score 59

Done many times but still clever corporate citizenship for Osram

kalpesh78's picture
kalpesh78
Activity Score 2578

economist had done a hoarding involving a sensor with a huge lightbulb stuck on the hoarding... it illuminates when you walk under it.

ideas....30 minutes nahi toh free.

crazydave's picture
crazydave
Activity Score 114

Since it's a motion sensor, it only activated when there's movement, so if this dude sits still he'll be in darkness right? Kinda annoying to have to be moving all the time to enjoy light.

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