Osram: Bus stop
Only use electricity when you need it.
Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
Released: June 2008
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19 Comments
sorry, very nice but done.
however I can't remember in which awards mag i saw it. :(
the other side of the shelter says 'rob me'
Ha ha!! That's what I thought...
LOL~~~
I dig it. Pretty effective
The Ad Mad
It's memorable yet motivated.
Great idea. How is this effective during the day? Is the message seen only by people who ride the bus at night? kinda slims down your target audience (which is everybody), doesn't it?
creative and effective， i like it~
www.cloudbed.cn
DONE, DONE, DONE.
Famouse billboard for security light done in u.k.years ago and won tons of awards. Light comes on and illuminated billboard when person approaches.
title: GOTCHA!
That campaign was a different concept. I remember it. It said"GOTCHA" when the security light went on. Anyways, this is still cool.
Lovely idea.
What a poor imitation...
http://www.loerie.org.za/images/awards/2007/enlarged/AD4A-70163.jpg
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
yeah, it's not the same idea though is it. If anything that billboard is wasting electricity because it's always on. This one works a lot better.
Buses don't run at night in Cape Town. I visited it.
nice photoshop job though, maybe you'll fool a jury somewhere
There needs to be several sensors that detect cars approaching as well as pedestrians.
It's a good idea, it just needs to be more effective in delivering the message to a wider audience and not just the people waiting for the bus.
That's my first thought...
Done many times but still clever corporate citizenship for Osram
http://quietglover.com
economist had done a hoarding involving a sensor with a huge lightbulb stuck on the hoarding... it illuminates when you walk under it.
ideas....30 minutes nahi toh free.
Since it's a motion sensor, it only activated when there's movement, so if this dude sits still he'll be in darkness right? Kinda annoying to have to be moving all the time to enjoy light.