Osram: Bus stop

Only use electricity when you need it.

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
Released: June 2008

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18 comments

TexasH's picture
TexasH
357 pencils

sorry, very nice but done.
however I can't remember in which awards mag i saw it. :(

sneakyhands's picture
sneakyhands
1857 pencils

the other side of the shelter says 'rob me'

brain123's picture
brain123
830 pencils

Ha ha!! That's what I thought...

JacelynAngel's picture
JacelynAngel
59 pencils

LOL~~~

ahpitt's picture
ahpitt
342 pencils

It's memorable yet motivated.

BFB's picture
BFB
941 pencils

Great idea. How is this effective during the day? Is the message seen only by people who ride the bus at night? kinda slims down your target audience (which is everybody), doesn't it?

naiven's picture
naiven
32 pencils

creative and effective, i like it~

crazydave's picture
crazydave
114 pencils

DONE, DONE, DONE.
Famouse billboard for security light done in u.k.years ago and won tons of awards. Light comes on and illuminated billboard when person approaches.
title: GOTCHA!

the Pun-isher's picture
the Pun-isher
228 pencils

That campaign was a different concept. I remember it. It said"GOTCHA" when the security light went on. Anyways, this is still cool.

pretty good's picture
pretty good
364 pencils

Lovely idea.

iT-iS-i's picture
iT-iS-i
1721 pencils

What a poor imitation...

http://www.loerie.org.za/images/awards/2007/enlarged/AD4A-70163.jpg

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

pretty good's picture
pretty good
364 pencils

yeah, it's not the same idea though is it. If anything that billboard is wasting electricity because it's always on. This one works a lot better.

Slashweasel's picture
Slashweasel
104 pencils

Buses don't run at night in Cape Town. I visited it.

Slashweasel's picture
Slashweasel
104 pencils

nice photoshop job though, maybe you'll fool a jury somewhere

leaking bucket.'s picture
leaking bucket.
136 pencils

There needs to be several sensors that detect cars approaching as well as pedestrians.

It's a good idea, it just needs to be more effective in delivering the message to a wider audience and not just the people waiting for the bus.

Quietglover's picture
Quietglover
59 pencils

Done many times but still clever corporate citizenship for Osram

kalpesh78's picture
kalpesh78
2582 pencils

economist had done a hoarding involving a sensor with a huge lightbulb stuck on the hoarding... it illuminates when you walk under it.

ideas....30 minutes nahi toh free.

crazydave's picture
crazydave
114 pencils

Since it's a motion sensor, it only activated when there's movement, so if this dude sits still he'll be in darkness right? Kinda annoying to have to be moving all the time to enjoy light.

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