Ortobom Matress: Wanna sleep?

Innovative TV media slot. During the wee hours, as soon as the “color bar” that announces the end of the programming starts, the agency will air the lettering for Ortobom (it’s a mattress factory) which reads: “Wanna sleep? www.ortobom.com.br”. The background for the lettering is the color bar itself.

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro
Art Director: Fernando Barcellos
Copywriter: Bruno Pinaud
Creative Directors: Fernando Barcellos

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12 comments

adgoddess's picture
adgoddess
369 pencils

cool. original use of the media.

Calibarak's picture
Calibarak
302 pencils

Been done, sorry.

sold's picture
sold
3219 pencils

where, when, who did it? send us a link.
i never saw.

teenie's picture
teenie
1894 pencils

Nice. I don't like "Wanna sleep?" very much (whoever's still up probably wants someone talking to them nicely, like "Need to get some sleep?" or "Visit us an we'll get you to sleep" or something), but it may just be lost in translation.

brainzed's picture
brainzed
652 pencils

totally agree on that!

Tincho's picture
Tincho
1093 pencils

Really nice... keep it simple.

crazylegz's picture
crazylegz
92 pencils

This is a print ad on it's own. It's cool!

muxa's picture
muxa
602 pencils

This is fake. I live in Brazil and these colorbars aren´t used anymore.

sold's picture
sold
3219 pencils

ei, muxa, no último domingo a Globo anunciou "manutenção técnica de nossos transmissores" e entrou a famigerada tarja colorida.
é, para cerca de 90% dos brasileiros que só assistem TV aberta, ela ainda existe.
tenho TV a cabo, mas precisamos ver, também, o que o nosso target vê, você não acha?

bart80's picture
bart80
6 pencils

I live in Brazil. Yes, the colorbars still exists on open TV. Man, stop watching only cable tv.

sonucoues2002's picture
sonucoues2002
804 pencils

means there is no place for empty on air time

eddietanhk's picture
eddietanhk
64 pencils

good. but long time no see it on the tv, nowadays, 24hours tv on show........

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