Advertisement

Elevator

Agency: 
Published/Aired: 
April 2008
Description: 

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

Milk's Favorite Cookie

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran

Comments (25)

Log in or register to post comments

Highest Rated

WallaB's picture
WallaB
Activity Score 2

Clever, commendable ad and placement. It is wholly unnecessary to write in the description: 'show that Oreo is milk's favorite cookie.' Who asked you to believe that? Leave it at 'clever ad' without the creepy adspeak added to it.

Dozer's picture
Dozer
Activity Score 149

genious!!!! amazing, like a lot!!

mith85's picture
mith85
Activity Score 242

Love it! One of the best ambients I've seen yet.

Kateter's picture
Kateter
Activity Score 2029

really nice!

Crisp One's picture
Crisp One
Activity Score 2005

wow......copycats are sure to follow

des's picture
des
Activity Score 147

super!

OUTFIT's picture
OUTFIT
Activity Score 46

Sweet!
Congratulations to the team.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Cool.

gomes's picture
gomes
Activity Score 2

video kind of stopped working on vimeo. here is a link for youtube:

youtube.com/watch?v=zxeOCrRBELw

funky_frogii's picture
funky_frogii
Activity Score 2536

very creative.......

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

jazarah's picture
jazarah
Activity Score 1262

amazing! really amazing

getconnected2001's picture
getconnected2001
Activity Score 987

WOW!

AD1014's picture
AD1014
Activity Score 307

well done. fun idea. (and a great tagline, by the way)

Mai_Maged's picture
Mai_Maged
Activity Score 123

perfect ;)))

creative idea + creative team

Wordnerd's picture
Wordnerd
Activity Score 6692

Wow! an elevator idea NOT using the doors! nice surprise, nice ad

Vicomte's picture
Vicomte
Activity Score 287

great great use of media

Umberto Vonspiel's picture
Umberto Vonspiel
Activity Score 81

Amazing :)

Gilbert Berkam's picture
Gilbert Berkam
Activity Score 71

briljant

Javi Ending's picture
Javi Ending
Activity Score 130

Like a Dark Knight reviewer, i must follow the same trend here. This is brilliant!

CGilb09's picture
CGilb09
Activity Score 572

I love it!!!

Tweet tweet: @ThisAbility

chucklehead's picture
chucklehead
Activity Score 42

One of the few uses of an elevator that actually makes any sense. Kudos.

Heaven's picture
Heaven
Activity Score 88

Dios, es tan bueno, que me dan ganas de llorar!!!
Y la reacción de la gente es lo más impresionante.
muchas, muchas felicidades!!!
Maravilloso!!

sdido's picture
sdido

BRILLIANT

slip's picture
slip
Activity Score 919

Ha! This is amazing and the least forced ad i've seen in a while...

*****

SJB

giorgino's picture
giorgino
Activity Score 60

COOL !

______________________________________
www.georgegrosescu.ro

WallaB's picture
WallaB
Activity Score 2

Clever, commendable ad and placement. It is wholly unnecessary to write in the description: 'show that Oreo is milk's favorite cookie.' Who asked you to believe that? Leave it at 'clever ad' without the creepy adspeak added to it.

Advertisement

20% Off Sale at iStock until December 9th 2016