Oreo: Elevator

Milk's Favorite Cookie

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Released: April 2008

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25 comments

Dozer's picture
Dozer
149 pencils

genious!!!! amazing, like a lot!!

mith85's picture
mith85
242 pencils

Love it! One of the best ambients I've seen yet.

Kateter's picture
Kateter
2020 pencils

really nice!

Crisp One's picture
Crisp One
2007 pencils

wow......copycats are sure to follow

des's picture
des
147 pencils

super!

OUTFIT's picture
OUTFIT
46 pencils

Sweet!
Congratulations to the team.

Frits Harkema's picture
Frits Harkema
713 pencils

Cool.

gomes's picture
gomes
2 pencils

video kind of stopped working on vimeo. here is a link for youtube:

youtube.com/watch?v=zxeOCrRBELw

funky_frogii's picture
funky_frogii
2538 pencils

very creative.......

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

jazarah's picture
jazarah
1262 pencils

amazing! really amazing

getconnected2001's picture
getconnected2001
989 pencils

WOW!

AD1014's picture
AD1014
307 pencils

well done. fun idea. (and a great tagline, by the way)

Mai_Maged's picture
Mai_Maged
123 pencils

perfect ;)))

creative idea + creative team

Wordnerd's picture
Wordnerd
6662 pencils

Wow! an elevator idea NOT using the doors! nice surprise, nice ad

Vicomte's picture
Vicomte
287 pencils

great great use of media

Umberto Vonspiel's picture
Umberto Vonspiel
81 pencils

Amazing :)

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

briljant

Javi Ending's picture
Javi Ending
130 pencils

Like a Dark Knight reviewer, i must follow the same trend here. This is brilliant!

CGilb09's picture
CGilb09
572 pencils

I love it!!!

Tweet tweet: @ThisAbility

chucklehead's picture
chucklehead
42 pencils

One of the few uses of an elevator that actually makes any sense. Kudos.

Heaven's picture
Heaven
88 pencils

Dios, es tan bueno, que me dan ganas de llorar!!!
Y la reacción de la gente es lo más impresionante.
muchas, muchas felicidades!!!
Maravilloso!!

sdido's picture
sdido

BRILLIANT

slip's picture
slip
919 pencils

Ha! This is amazing and the least forced ad i've seen in a while...

*****

SJB

giorgino's picture
giorgino
60 pencils

COOL !

______________________________________
www.georgegrosescu.ro

WallaB's picture
WallaB
2 pencils

Clever, commendable ad and placement. It is wholly unnecessary to write in the description: 'show that Oreo is milk's favorite cookie.' Who asked you to believe that? Leave it at 'clever ad' without the creepy adspeak added to it.

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