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Oreo: Elevator

Oreo: Elevator
Your rating: None Average: 7.1 (49 votes)
Milk's Favorite Cookie

The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.

Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Released: April 2008

Comments

Dozer's picture 149 pencils
Dozer | Sat, 2008-07-19 11:55

genious!!!! amazing, like a lot!!

mith85's picture 231 pencils
mith85 | Sat, 2008-07-19 12:36

Love it! One of the best ambients I've seen yet.

Kateter's picture 1816 pencils
Kateter | Sat, 2008-07-19 14:11

really nice!

Crisp One's picture 2033 pencils
Crisp One | Sat, 2008-07-19 14:41

wow......copycats are sure to follow

des's picture 147 pencils
des | Sat, 2008-07-19 14:50

super!

OUTFIT's picture 44 pencils
OUTFIT | Sat, 2008-07-19 16:14

Sweet!
Congratulations to the team.

the killer's picture 1487 pencils
the killer | Sun, 2008-07-20 01:14

winner 100%

http://harshikcreations.blogspot.com/

Frits Harkema's picture 713 pencils
Frits Harkema | Sun, 2008-07-20 10:27

Cool.

gomes's picture 2 pencils
gomes | Sun, 2008-07-20 11:23

video kind of stopped working on vimeo. here is a link for youtube:

youtube.com/watch?v=zxeOCrRBELw

funky_frogii's picture 2142 pencils
funky_frogii | Sun, 2008-07-20 11:31

very creative.......

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

jazarah's picture 1272 pencils
jazarah | Sun, 2008-07-20 15:01

amazing! really amazing

http://jazarah.net/blog/

getconnected2001's picture 992 pencils
getconnected2001 | Sun, 2008-07-20 15:01

WOW!

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

AD1014's picture 298 pencils
AD1014 | Sun, 2008-07-20 21:34

well done. fun idea. (and a great tagline, by the way)

Mai_Maged's picture 123 pencils
Mai_Maged | Mon, 2008-07-21 04:25

perfect ;)))

creative idea + creative team

Creativity is simplicity

Wordnerd's picture 5288 pencils
Wordnerd | Mon, 2008-07-21 04:49

Wow! an elevator idea NOT using the doors! nice surprise, nice ad

Vicomte's picture 287 pencils
Vicomte | Mon, 2008-07-21 05:08

great great use of media

Umberto Vonspiel's picture 81 pencils
Umberto Vonspiel | Mon, 2008-07-21 06:48

Amazing :)

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

Gilbert Berkam's picture 71 pencils
Gilbert Berkam | Tue, 2008-07-22 05:01

briljant

Javi Ending's picture 124 pencils
Javi Ending | Tue, 2008-07-22 17:22

Like a Dark Knight reviewer, i must follow the same trend here. This is brilliant!

CGilb09's picture 495 pencils
CGilb09 | Wed, 2008-07-23 13:45

I love it!!!

Junior Copywriter blood thirsty for work. Will remove fangs for interview.

www.ChristopherDGilbert.com

chucklehead's picture 42 pencils
chucklehead | Thu, 2008-07-31 09:26

One of the few uses of an elevator that actually makes any sense. Kudos.

Heaven's picture 88 pencils
Heaven | Tue, 2008-08-12 09:53

Dios, es tan bueno, que me dan ganas de llorar!!!
Y la reacción de la gente es lo más impresionante.
muchas, muchas felicidades!!!
Maravilloso!!

ssshingon!

sdido's picture
Guest | Wed, 2008-10-08 10:24

BRILLIANT

slip's picture 817 pencils
slip | Tue, 2008-11-04 02:36

Ha! This is amazing and the least forced ad i've seen in a while...

*****

SJB

giorgino's picture 54 pencils
giorgino | Wed, 2008-11-05 04:53

COOL !

______________________________________
http://georgegrosescuportfolio.blogspot.com/

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