Oreo: Elevator
Milk's Favorite Cookie
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie.
Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Released: April 2008
26 Comments
genious!!!! amazing, like a lot!!
Love it! One of the best ambients I've seen yet.
really nice!
wow......copycats are sure to follow
super!
Sweet!
Congratulations to the team.
winner 100%
http://harshikcreations.blogspot.com/
Cool.
video kind of stopped working on vimeo. here is a link for youtube:
youtube.com/watch?v=zxeOCrRBELw
very creative.......
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
amazing! really amazing
http://jazarah.net/blog/
WOW!
well done. fun idea. (and a great tagline, by the way)
perfect ;)))
creative idea + creative team
Creativity is simplicity
Wow! an elevator idea NOT using the doors! nice surprise, nice ad
great great use of media
Amazing :)
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
briljant
Like a Dark Knight reviewer, i must follow the same trend here. This is brilliant!
I love it!!!
Tweet tweet: @ThisAbility
One of the few uses of an elevator that actually makes any sense. Kudos.
Dios, es tan bueno, que me dan ganas de llorar!!!
Y la reacción de la gente es lo más impresionante.
muchas, muchas felicidades!!!
Maravilloso!!
ssshingon!
BRILLIANT
Ha! This is amazing and the least forced ad i've seen in a while...
*****
SJB
COOL !
______________________________________
http://georgegrosescuportfolio.blogspot.com/
Clever, commendable ad and placement. It is wholly unnecessary to write in the description: 'show that Oreo is milk's favorite cookie.' Who asked you to believe that? Leave it at 'clever ad' without the creepy adspeak added to it.