Orangina France: The Antifoot Can

Advertising Agency: Fred & Farid, France
Creative Directors: Fred & Farid
Copywriters: Ugo Martinez, Guillaume Roukhomovsky
Art Directors: Guillaume Roukhomovsky, Radouane Gouassi
Account Director: Florent Depoisier
Social media manager: Matthieu BouilHot
Agency producer: Deji Odulate
Production: Wanda Production
Director: Patrick Cassir
Producers: Hélène Ségol, Marie Le Roux


kubasagan's picture
113 pencils

This is shockingly bad. Rude. Unecessary. And I'm not talking about the concept of turning off football but about this very bad case. If you come to a pub during the World Cup what do you expect? A bunch of men watching telenovela? For god's sake, I understand that seeing football on every screen in shopping mall could be annoying and this gadget would work perfect there to switch some screens off for your convenience. But in a PUB?!?! Maybe the next step will be turning off lights at the stadium when the match is played?!?! FOR WHAT?!?! If you're the only lady in the pub that don't want to watch a match THAN JUST LEAVE. OR DON'T COME THERE!!!

And if you do something like this IN A PUB give something to those people, something better, a CREATIVE TWIST maybe. Because now I see more than 60 people in that particular pub that will never drink Orangina again.


senior interactive copy @ K2

kleenex's picture
34540 pencils

So cruel.

NY Belfry's picture
NY Belfry
1045 pencils

This seems like a liability nightmare.

Pete R.'s picture
Pete R.
2079 pencils

Anti-footi? Haha, people are so upset because of a game. :D

Art & Illustration

OgilvyIntern's picture

Hopefully they will win more customers than they lose with this campaign.

morse's picture
16542 pencils

Meanness is part of Orangina's brand strategy?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sacrilegend's picture
2417 pencils

The definition of terrible.

allan080i's picture
104 pencils


Boltendahl's picture


Manuja Kodikara's picture
Manuja Kodikara
1418 pencils


-eM Kay-

Phillhb's picture
174 pencils

Orangina have just a lost a customer.. here. What a disgraceful idea. If anyone saw her, she would have got lynched!

zebraX45's picture
3 pencils

Yes! I HATE football! the only ones who watch it are retards with no-brain. You will never see smart people watching football.

Davor Runje's picture
Davor Runje
168 pencils

Why do you a fancy hi-tech can to switch off signal from TV? There are easier way to do it, like unplugging the cable.

Marcao's picture
2682 pencils

Ridiculous idea. If you don't like it, just don't get into the room screening it and go do something else. Epic fail.

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