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Orange: The high speed walkway

To illustrate the speed and smoothness of the 4G network, and to show how it will change our current perceptions, Orange and its advertising agency Publicis Conseil came up with the idea to use an everyday object in an unusual way; a moving walkway that moves so fast it allows you to experience a unique feeling of speed.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter / Art Director: Jean-Philippe Vasseur
Assistant Art Director: Camille Vernier
Account managers: Marie Wallet, Claudia Weiss

15 comments

hugorezende's picture
hugorezende
25 pencils

awesome, simple and very creative idea

sacrilegend's picture
sacrilegend
2417 pencils

In the USA, this is a lawsuit waiting to happen. The red tape here is more like red wrapping paper, covering every angle and every opening.

Don't think this is much of an idea though. Cute, but sort of a first thought. Congrats to selling it in, though.

WaZoo's picture
WaZoo
197 pencils

Fake! Nice idea, but when it's fake it's fake, common! You got the first idea now, so let's make it really work!
This hasn't gone beyond the first idea...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

morse's picture
morse
16545 pencils

Why do you say it's fake? What's the tell tale sign?

Great idea regardless.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aysboy's picture
aysboy
22 pencils

Fake because of the overacting. But still a great idea.

monoliz's picture
monoliz
1326 pencils

where's high-speed moonwalk

kleenex's picture
kleenex
34556 pencils

Winner.

kalpesh78's picture
kalpesh78
2580 pencils

@morse. the reason why its fake is because
1) An escalator or escalator track has to be a particular speed (you cannot set speeds on it unless its custom made. trust me I know)
2) Any faster and people will fall due to sudden momentum or sudden stop at the other end.
3) If it was a TVC it would be great. entering it as ambient is gonna put this in fake category. (as you can see half these guys are actors)
4) You need to put a caution sign ahead (not just high speed sign) cautioning people of its speed. (they forgot to put a sign that says - high speed. Use at your own discretion)
5) No track manufacturer will allow his/her machinery (escalator or track) to be tampered with like this.

Good attempt though.

ideas....30 minutes nahi toh free.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

It's such an obvious fake that I actually thought it was a regular TV ad. If it were real, people would tumble and fall, nobody would be smiling (they'd think there's a problem with the escalator and would look worried), and more importantly, the company would get a million lawsuits. It's not a bad idea, but trying to make it look real when it so obviously isn't is kind of lame.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Sorry, posted the same comment twice.

dhawal333's picture
dhawal333
169 pencils

I liked it, dont know if its fake or not, bt liked the concept..

Blashyrkh's picture
Blashyrkh
32876 pencils

Experience... video editing time-stretch.

peshawa.sofy's picture
peshawa.sofy
201 pencils

Its a smart idea, but yes it looks fake, it would work perfectly as a TVC.

seghbal's picture
seghbal
35 pencils

It was kinda obvious whoever was trying it was a part of crew. lol. who has the time to waste in airport for sake of cheering other people like that lol. but nice idea

ThisIsGuerrilla's picture
ThisIsGuerrilla
49 pencils

if something is fake... for me it's no longer interesting...

You had a good idea and you lost it...

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