Orange: The high speed walkway
To illustrate the speed and smoothness of the 4G network, and to show how it will change our current perceptions, Orange and its advertising agency Publicis Conseil came up with the idea to use an everyday object in an unusual way; a moving walkway that moves so fast it allows you to experience a unique feeling of speed.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter / Art Director: Jean-Philippe Vasseur
Assistant Art Director: Camille Vernier
Account managers: Marie Wallet, Claudia Weiss