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Advertising Agency: Ogilvy Amsterdam, The Netherlands
Creative Director: Carl LeBlond
Art Director: Deborah Bosboom
Copywriters: Tim Den Heijer, Maxim Van Wijk
Photographer: Jonathan Weyland
Production Company Producer: Jaap Hoogerdijk
Other Additional Credits: Janneke Koreneef, Baba Sylla
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14 Comments
Absolutely amazing. A great idea that also got the results. And what I love about it is the fact that it put the onus on the viewer and actually empowered the viewer to make an effort to change it. For better. Kickass.
Great Job. So simple, so nice, excellent.
I like the viral undertone of this. Would definitely get people talking.
Too similar to what Saatchi & Saatchi NZ done a while back with a model baby in a special hospital cot. Continually crying until someone inserts a coin then it stops for a while.
Home is where the Art is.
www.creativeduck.blogspot.com
Agree.
Good Ad
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verrrrry good. i like it
really nice idea, well done.
I'd like to know how much it cost to set up everything? anyone...
simple and direct.
-Tung
--good idea is enemy of great idea
OK
It has been done before and the other guys used a real person sitting in a glass cabinet.
clever dutchmen.
great concept but...you have to have your bluetooth turned on, don't you?
indeed... the bluetooth part seems not so useful, but just a nice extra for those who actually receive the message