Oral-B: International Flight Mouth

Plaque is hidden between your teeth.

Advertising Agency: Beacon Communications/Leo Burnett, Tokyo, Japan
Executive Creative Directors: Keizo Mugita, Masahiko Yasuda, Jon King
Art Directors: Hisamichi Takase, Tomo Tanaka
Copywriters: Keizo Mugita, Minoru Hongo
Agency Producers: Takumi Kubota, Mamoru Tanno
Director / Editor: Hiroki Yamaguchi
Production Producer: Takuma Kinoshita
Published: September 2011

13 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Unexpected baggage carousel idea!

Will Think for Salary

salil.sharma's picture
salil.sharma
2278 pencils

excellent work

second_creator's picture
second_creator
754 pencils

gud1

copywriter

Black Hour's picture
Black Hour
368 pencils

Too bad we don't see the text and how the giant toothbrush works.

andylefty's picture
andylefty
4537 pencils

quite ingenius.

Shawali's picture
Shawali
8415 pencils

No.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
29454 pencils

Very Unique spot to put an ad.

Nam No's picture
Nam No
42 pencils

Yes.

Wordnerd's picture
Wordnerd
6662 pencils

yummy

Roger Keynes's picture
Roger Keynes
5498 pencils

... and that logo sucks.

Will Think for Salary

Mikkel_Moller's picture
Mikkel_Moller
16 pencils

Good idea. But i think the Phone stuff is forced.

Wordnerd's picture
Wordnerd
6662 pencils

hadn't even noticed that but you're totally right. Imaging someone following that QR code like an idiot. "focus... focus... damn! now i have to wait for the next turn!"

apuorva's picture
apuorva
104 pencils

brilliant ambient thought.... the further activity not really required

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