Or Yarok / Nur Star Media: Crashed cars bottle

Don't drink and drive

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media

Related videos by Shutterstock

12 comments

Axl's picture
Axl
264 pencils

don't like

davitma's picture
davitma
32 pencils

simply great

meraj's picture
meraj
216 pencils

excellent job

Citizen of the earth's picture
Citizen of the earth
36 pencils

Wow. 'Why didn't I think of that'!

atb2005's picture
atb2005
13567 pencils

It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.

update: turns out this has already been done. see here: http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-...

Guest's picture
Guest

good work - sure to get attention.

thedesignaddict's picture
thedesignaddict
5337 pencils

Love it. Big congrats for the execution. Impressive.

consolidated.db's picture
consolidated.db
539 pencils

the 'lets make fkn art of the product' is always a first thought.

Hiperion's picture
Hiperion
3138 pencils

good work
keep it simple!

Axl_Ink's picture
Axl_Ink
6 pencils

Back ti basisc i liek it
a lo basico me encanta

Guest's picture
Guest

like it

Guest's picture
Guest

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments