Or Yarok / Nur Star Media: Crashed cars bottle
Don't drink and drive
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media
12 Comments
don't like
simply great
http://kibekibe.net/
excellent job
Wow. 'Why didn't I think of that'!
It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.
update: turns out this has already been done. see here: http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-...
good work - sure to get attention.
Love it. Big congrats for the execution. Impressive.
the 'lets make fkn art of the product' is always a first thought.
good work
keep it simple!
Back ti basisc i liek it
a lo basico me encanta
like it
as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...