Crashed cars bottle

Agency Network: 
May 2010

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Ambient advertisment created by Y&R, Israel for Or Yarok, within the category: Public Interest, NGO.

Don't drink and drive

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media

Comments (12)

Log in or register to post comments
Axl's picture
Activity Score 266

don't like

davitma's picture
Activity Score 32

simply great

meraj's picture
Activity Score 216

excellent job

Citizen of the earth's picture
Citizen of the earth
Activity Score 36

Wow. 'Why didn't I think of that'!

atb2005's picture
Activity Score 13557

It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.

update: turns out this has already been done. see here:

Guest's picture

good work - sure to get attention.

thedesignaddict's picture
Activity Score 5403

Love it. Big congrats for the execution. Impressive.

consolidated.db's picture
Activity Score 545

the 'lets make fkn art of the product' is always a first thought.

Hiperion's picture
Activity Score 3138

good work
keep it simple!

Axl_Ink's picture
Activity Score 6

Back ti basisc i liek it
a lo basico me encanta

Guest's picture

like it

Guest's picture

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...