Description
80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day
This professional campaign titled 'Crashed cars bottle' was published in Israel in May, 2010. It was created for the brand: Or Yarok, by ad agency: Y&R. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media
