Advertisement

Crashed cars bottle

Agency: 
Published/Aired: 
May 2010
Description: 

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Don't drink and drive

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media

Comments (12)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...

Axl's picture
Axl
Activity Score 266

don't like

davitma's picture
davitma
Activity Score 32

simply great

meraj's picture
meraj
Activity Score 216

excellent job

Citizen of the earth's picture
Citizen of the earth
Activity Score 36

Wow. 'Why didn't I think of that'!

atb2005's picture
atb2005
Activity Score 13561

It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.

update: turns out this has already been done. see here: http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-...

Guest's picture
Guest

good work - sure to get attention.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it. Big congrats for the execution. Impressive.

consolidated.db's picture
consolidated.db
Activity Score 545

the 'lets make fkn art of the product' is always a first thought.

Hiperion's picture
Hiperion
Activity Score 3138

good work
keep it simple!

Axl_Ink's picture
Axl_Ink
Activity Score 6

Back ti basisc i liek it
a lo basico me encanta

Guest's picture
Guest

like it

Guest's picture
Guest

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...

Advertisement