Or Yarok: Crashed cars bottle

Don't drink and drive

80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project – starting today
1,000,000 people exposed to the message every day

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media

May 2010


Axl's picture
266 pencils

don't like

davitma's picture
32 pencils

simply great

meraj's picture
216 pencils

excellent job

Citizen of the earth's picture
Citizen of the earth
36 pencils

Wow. 'Why didn't I think of that'!

atb2005's picture
13561 pencils

It does kick ass. You simply cannot miss that giant pile of metal as you drive. The message is sure to hit home.

update: turns out this has already been done. see here: http://www.adme.ru/pyanstvo/v-moskve-ustanovili-pamyatnik-pyanstvu-za-...

Guest's picture

good work - sure to get attention.

thedesignaddict's picture
5403 pencils

Love it. Big congrats for the execution. Impressive.

consolidated.db's picture
545 pencils

the 'lets make fkn art of the product' is always a first thought.

Hiperion's picture
3138 pencils

good work
keep it simple!

Axl_Ink's picture
6 pencils

Back ti basisc i liek it
a lo basico me encanta

Guest's picture

like it

Guest's picture

as usual...gidon amichay is know for his big tallent of creative reproducing....or should i say...stilling other people ideas just for the chance of winning lions even if it has to do with lies and other bad stufs...

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