Optimus: Cold fire

In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.

Advertising Agency: Torke Stunt, Lisbon, Portugal

May, 2009


morse's picture
17183 pencils

The idea is a little far from the product, you think not?

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CurryJ's picture
955 pencils

The agency should be fired!!! (Get it? hahahah)

But seriously, guys...

I think; therefore I am

Guest's picture

People wont touch other people for advertising.

NatalieM's picture
1685 pencils

Cold fire? What?

Blashyrkh's picture
32882 pencils

A bit too forced idea. Where is the phone?

soulbearer's picture
213 pencils

I think you guys are a little too literary, concerning the action. A direct or relational stunt doesn't have to have the product. Just imagine dozens of people stopping in front of the store (with the product's billboards and BTL communication) to see a really different performance. There you have it. Some minutes of free exposure. And yes, cold fire does exist.

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