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Cold fire

Agency: 
Published/Aired: 
May 2009
Description: 

In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.

Advertising Agency: Torke Stunt, Lisbon, Portugal

Comments (6)

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Highest Rated

soulbearer's picture
soulbearer
Activity Score 213

I think you guys are a little too literary, concerning the action. A direct or relational stunt doesn't have to have the product. Just imagine dozens of people stopping in front of the store (with the product's billboards and BTL communication) to see a really different performance. There you have it. Some minutes of free exposure. And yes, cold fire does exist.

morse's picture
morse
Activity Score 17364

The idea is a little far from the product, you think not?

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CurryJ's picture
CurryJ
Activity Score 955

The agency should be fired!!! (Get it? hahahah)

But seriously, guys...

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I think; therefore I am

Guest's picture
Guest

People wont touch other people for advertising.

NatalieM's picture
NatalieM
Activity Score 1685

Cold fire? What?

Blashyrkh's picture
Blashyrkh
Activity Score 32882

A bit too forced idea. Where is the phone?

soulbearer's picture
soulbearer
Activity Score 213

I think you guys are a little too literary, concerning the action. A direct or relational stunt doesn't have to have the product. Just imagine dozens of people stopping in front of the store (with the product's billboards and BTL communication) to see a really different performance. There you have it. Some minutes of free exposure. And yes, cold fire does exist.

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