Optimum Nutrition Pro Complex - Advanced Protein Powder: Coupon
Back Cover Ad: In order to redeem the coupon for a free sample of Pro Complex (an advanced Protein Powder), bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine in to Optimum Nutrition.
Advertising Agency: DraftFCB, Chicago, USA
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Published: June 2007
Media: Flex Magazine
Comments
powerful idea.
Sell the sizzle, not the steak.
i hope the postage is paid by the company. i don't see anyone spending on postage for a free sample.
rithwick
R
As if that's possible. And no, that photo doesn't convince me that it is...looks more like it's been cut with a bandsaw than torn.
I think this is really funny!
I like the AD.
I like this scientific graphic explanation design.
And very funny.
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/// King Kong is playing Ping Pong with his Ding Dong in Hong Kong ///
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/// The clock is laughing in my face ///
I'm a big fan and continuous user of Optimum Nutrition products. I will be the first one to tear this up.
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Why would you need the product if you already have the strength to tear the magazine in half?
True. Who can rip that thing off just doesn't need anything else.
By the way, it works in a first moment, but after you think of the postal service cost youjust give up the idea.
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In God I trust
EXACTLY!!! Maybe this is a product specially conceived for people who are already strong and muscled... i dunno! Maybe if a regular guy has a bit of that, he gets an OD right away! :D
that´s my point, if you can´t rip it, then you should call the vitamin guys.
nice work, advertising for peanuts!
• http://mikelightman.com/blog •
Why would I want to destroy my magazine? Defeats the purpose of getting something for free really.
agree, abit too much...
done better for a gym using a phone book
strong concept
GOOD CONCEPT AN EXCELENT EXECUTION...NICE WORK!!!
..::MONCHEBEAT::..
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