Optimum Nutrition Pro Complex - Advanced Protein Powder: Coupon

Back Cover Ad: In order to redeem the coupon for a free sample of Pro Complex (an advanced Protein Powder), bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine in to Optimum Nutrition.

Advertising Agency: DraftFCB, Chicago, USA
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Published: June 2007
Media: Flex Magazine

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17 comments

jungleraven's picture
jungleraven
291 pencils

powerful idea.

rithwick's picture
rithwick
14 pencils

i hope the postage is paid by the company. i don't see anyone spending on postage for a free sample.

rithwick

Boony wants a beer's picture
Boony wants a beer
380 pencils

As if that's possible. And no, that photo doesn't convince me that it is...looks more like it's been cut with a bandsaw than torn.

Steeef's picture
Steeef
135 pencils

I think this is really funny!

Pacific Blue's picture
Pacific Blue
335 pencils

I like the AD.
I like this scientific graphic explanation design.

And very funny.

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/// King Kong is playing Ping Pong with his Ding Dong in Hong Kong ///

kyao888's picture
kyao888
127 pencils

I'm a big fan and continuous user of Optimum Nutrition products. I will be the first one to tear this up.

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Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

ellehcimeo's picture
ellehcimeo
3522 pencils

Why would you need the product if you already have the strength to tear the magazine in half?

MarceloG's picture
MarceloG
820 pencils

True. Who can rip that thing off just doesn't need anything else.

By the way, it works in a first moment, but after you think of the postal service cost youjust give up the idea.
______________
In God I trust

Beatboxer's picture
Beatboxer
1519 pencils

EXACTLY!!! Maybe this is a product specially conceived for people who are already strong and muscled... i dunno! Maybe if a regular guy has a bit of that, he gets an OD right away! :D

mariayya's picture
mariayya
150 pencils

that´s my point, if you can´t rip it, then you should call the vitamin guys.

mikelite's picture
mikelite
1031 pencils

nice work, advertising for peanuts!

esotericusername's picture
esotericusername
313 pencils

Why would I want to destroy my magazine? Defeats the purpose of getting something for free really.

raverus's picture
raverus
1478 pencils

agree, abit too much...

undertoys's picture
undertoys
50 pencils

done better for a gym using a phone book

ooops's picture
ooops
448 pencils

strong concept

monchebeat's picture
monchebeat
114 pencils

GOOD CONCEPT AN EXCELENT EXECUTION...NICE WORK!!!

Boxey's picture
Boxey
8885 pencils

cool

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