Optician Chris Van Bael: Eye test letter
Is it difficult for you to read these letters? If it is, than please drop by for a free eye test.
Advertising Agency: Proximity BBDO, Belgium
Creative Director / Art Director: Adriaan Van Looy
Copywriter: Wim Provoost
Production: Sofie Verschaeren


9 Comments
Nice layout and concept. I like. :-D
Well done. I love the idea of an optometrist with an eye for creative. Who knew?!
http://www.charlieprattdesign.com
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http://www.charliewrites.com
I like it - although at first I thought it was a play on the legal small print.
Still - very nice and original.
very clever
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
nice layout and all, good idea but not fresh (test letter has been seen alot)
Creative, effective. nice idea for direct media.
Good eye BBDO, Belgium.
nice!
TIR
EDANDV
ERYVERYOLD
>>>> That's not an ad. THIS is an ad.
uhmmm...
not fresh , really.too many eye-chart.
and comment everybody a new website about ad works.
sth like here. another choice,hehe .
www.whosworks.com