Ophthalmic Institute of Curitiba: Glasses

You may have forgotten eyeglasses somewhere in your home.
Donate it to us.

Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Directors: Vinicius Dissenha Claudino, Gustavo Baduy
Copywriter: Fernanda Bogoni
Photographer: Francisco de Deus
Released: September 2008


1838 pencils

dull dull dull dull dull dull dull dull dull.

Just cos its big doesn't make it clever.

We're going to need more lube.

hal9000's picture
192 pencils

Wow! Are those big glasses??? Amazing. I've never seen anything done in advertising where they make something big.
Truly forward thinking. Yes, this is sarcasm. Have a conceptual reason for it to be big. Not just so people can see it.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Also, why pink?

Looking through pink glasses is something for homosexuality in the Netherlands ( a saying )

doubleoseven's picture
106 pencils

Funny! Yeah this is sorta old hat, the whole make it big thing.

adsrule's picture
181 pencils

Oh no, not the big cliche again. Have a reason for them being big.

Rollkina's picture
57 pencils

Oh, my size!)I think they must suit me!))))
To say the truth it's not so original and a little bit dull as it was said before....

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