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Operation Hunger: Lips

Operation Hunger: Lips
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Agency: Joe Public, Johannesburg, South Africa
Creative Director: Liezl-Mari Long
Art director: Brendan Hoffmann
Copywriter: Liezl-Mari Long
Photographer: Emielke

Comments

Besha's picture 299 pencils

Great job!

Axxl's picture 208 pencils

Children eat money. Delicious.

everartz's picture 5362 pencils

good work

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

DanteFarla's picture 40 pencils

Great but y agree whit axxl money doesn't taste good!!

PaulyG_fill in the blank's picture 1154 pencils

I would have liked to see a line about how your small change can equal a big change in a child's life. But all in all, I like this.

slim's picture 1047 pencils

In the modern world economy, money can be exchanged for goods and services, such as food, education and healthcare.

They were brave to leave this information out.

Nevertheless, great ad.

_inkpact's picture 84 pencils

guys, have a look to this...
someone is doing this stuff in my city complaining against the parking prices...
ilegal, of course. but i think necessary. just social street ads...
http://www.contraindicaciones.net/2006/04/stickers_contra_gallardon.html
LOVE THE AGIT PROP

the_ashlands's picture 1398 pencils

that is amazing!!!!

i've sorta started getting into doin shit like this...this is hilarious!!

(im talkin about the link on _impact's comment above...)

gunjanch's picture 14 pencils

Awesome... Hilarious.

I sold martians to the world...

addyhoch10's picture 2603 pencils

haha, this is waaaaaaaaaaaaaaaaaaaayy better than the hunger thing.
there have been just so many 'feed a third world country kid with something' ambients before (garbage can, shopping cart etc)

would be nice if the guy was a traffic warden or the mayor of the town

jennywhx's picture 1144 pencils

i had saw a similar ambient ad, it is tag on the shopping market trolley. I not sure who's first.
but nevermind, good ads go around. and this is really good.

to check out the ad http://jennywhx.blogspot.com/2006/12/advertisement-feed-child.html

GeGeGe's picture 46 pencils

same concept of the guns in the vending machine! but the old one is ten times better!

juanguzman78's picture 44 pencils

This is pretty forced for me. It looks actually gross. Inserting money in the mouth of a hungry kid? Mmmmmmm
The message could be clear but the visual and interactivy of this ad is not. At least, not for me.
I'm quite sure another visual on the autopay station would be ten thousands better. I mean, like inserting the bills in a piggy bank on a table, having as background a poor village with some of these hungry children. So, as time passes by, the visual of the village will be changed and improved. Mmmmm too literal, right?
The copy line is solid, tou.

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