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Opel Adam – The Color Changing Car

Agency: 
Published/Aired: 
February 2013
Description: 

What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening - and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Art Director: Jon Goldtsche
Copywriter: Jesper Jørgen Hansen
Chief Of Operations: Carsten Bülow
Account Manager: Ingeborg Balle-Petersen
Creative Technologist: Karsten Kirkegaard
VJ: Thomas Romlöv
Director: Emil Kahr
Producer: Niels Kau
Photographer: Simon Mouridsen
Music: Ole Brodersen – Kay&Ndustry

Comments (6)

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Highest Rated

Picky1's picture
Picky1
Activity Score 236

"Congrats" ? Seriously ? Last year, Mercedes Benz did "the invisible car". This year, it's the "changing color car". What's next ?

pj_ddb's picture
pj_ddb
Activity Score 17

Congrats! Very good.
Love the colors and the interaction. I want that car.

Picky1's picture
Picky1
Activity Score 236

"Congrats" ? Seriously ? Last year, Mercedes Benz did "the invisible car". This year, it's the "changing color car". What's next ?

Liviu's picture
Liviu
Activity Score 4359

I like it! This is what I call Guerrilla Marketing!!! Good job!

kleenex's picture
kleenex
Activity Score 43398

That will certainly get noticed.

hmaffia's picture
hmaffia
Activity Score 746

That´s really good.

OkGo's picture
OkGo
Activity Score 66

cool !!

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