Opel Denmark: Opel Adam – The Color Changing Car

What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening - and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Art Director: Jon Goldtsche
Copywriter: Jesper Jørgen Hansen
Chief Of Operations: Carsten Bülow
Account Manager: Ingeborg Balle-Petersen
Creative Technologist: Karsten Kirkegaard
VJ: Thomas Romlöv
Director: Emil Kahr
Producer: Niels Kau
Photographer: Simon Mouridsen
Music: Ole Brodersen – Kay&Ndustry
Published: February 2013


pj_ddb's picture
17 pencils

Congrats! Very good.
Love the colors and the interaction. I want that car.

Picky1's picture
215 pencils

"Congrats" ? Seriously ? Last year, Mercedes Benz did "the invisible car". This year, it's the "changing color car". What's next ?

Liviu's picture
4309 pencils

I like it! This is what I call Guerrilla Marketing!!! Good job!

kleenex's picture
37457 pencils

That will certainly get noticed.

hmaffia's picture
747 pencils

That´s really good.

OkGo's picture
61 pencils

cool !!

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