Oohtique.com: Sex In The City

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Advertising Agency: JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham
Published: September 2007


VAMPIRO's picture
373 pencils

Huge and brilliant insite! Who has not made this dark type of things in parks corners and places. Good Idea Good work, can that they gain a goverment demand but may be by prewalls it and quality of the painting with water base, dont worry and every body happy!!! Great!!! Congratulations Guys!!!

Live and learn!

dlalala's picture
5 pencils

Asians did it again >.<
Work stolen from Coco de Mer & Kroijer agency:

ivan's picture

You may be right, but the linked work is posted in November 2007, and the work above is done in September 2007. It may also be a coincidence.

Ivan Raszl, admin of AotW

Mecajet's picture
116 pencils

Wow. these are exactly the same. Someone's a hack.

liar's picture
386 pencils

these 2 are 100% similar. I don't think it is a coincidence. Someone is a copycat.

DCRed's picture
22 pencils

the similarities are too much to be a coincidence

i like it tho, whoever did it first.

tendrilclaw's picture
18 pencils

Very nice guerilla works, but I'm still wondering how did it came about to the position in d 1st diagram ? Haha

mmackinven's picture
1606 pencils

I had this idea beginning of this year, but it involved cats (was a brief on desexing cats). So imagine this but with paws lol.

Home is where the Art is.

mikkelkroijer's picture
54 pencils

If you look at the two art directors they share the same last name. Weird right?
Yeah I did it, and we finally had a client who was willing to buy it in Singapore.


jaws of wan hoon's picture
jaws of wan hoon
76 pencils

Coincidence! The lame excuse of copycats.

mikkelkroijer's picture
54 pencils

Hey stop that copy cat shit! I did this idea before, but now I had the chance to execute and sell the concept.
Look at my username, my website, http://www.mikkelkroijer.dk/book/coco1.html
And last but least look at the art director credit on this campaign.

This is not a replica.

Mikkel Kroijer

LeeHarvey's picture
3045 pencils

Point taken! Let's stop the copycatbull.. Nice work Mikkel!

C-Rock's picture
28 pencils

Excellent work.

I prefer this attempt more with the application of the realistic palm & foot prints as apposed to the previous ones which were just cut outs. Helps make a lasting impression.

Again, well done.

Kagawa's picture
4 pencils

Godt arbejde (^_^)

puppiepoppy's picture
1636 pencils

Imagine Singapore banned people from chewing gum (it's an offence)...let alone graffitti in the city. NO WAY!

testu_nagouchi's picture
7 pencils

who doesn't like having sex with a tranny hooker in a singapore alleyway

gmint7's picture
2685 pencils

i still cant get the how they did it in first picture

singapore = smart government with stupid laws.


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