The energy to always do more.

Outdoor campaign for Groupe E, a swiss provider of electricity, featuring giant plugs fixed onto posters linking them to electrical appliances stationed around the streets of Switzerland. A very simple and efficient way to remind the consumer that all the electrical appliances around him only work thanks to electricity and highlight the power of electricity in everyday life.

Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative director: Olivier Girard
Art director: Gabriel Mauron, Fred Doms
Copywriter: Sandrine Llopis

December, 2006