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Ingrid

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Published/Aired: 
February 2008
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February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD

Comments (7)

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spidey's picture
spidey
42 Activity Scores

i think this would have been better if she looked more uncomfortable. she's still pretty clean. she doesn't look that abused

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