OMD: Ingrid

February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: "Since you can do it, go out and march against FARC."

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Giovanni Martinez
Art Director: Giovanni Martinez
Copywriter: Hugo Corredor
Other additional credits: Gonzalo Villamizar, Sistole, OMD
Released: February 2008

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7 comments

BFB's picture
BFB
941 pencils

Could have had a better impact if they were actually inside the bus stop sign and it would've said something like "Hostages are screaming for help, don't look the other way". Or something similar.

obladioblada's picture
obladioblada
256 pencils

blargh!

Jd_Uchima's picture
Jd_Uchima
53 pencils

You have a valid point BFB but in context of how hostages are taken and treated by the F.A.R.C this makes a bigger impact.

Tincho's picture
Tincho
1093 pencils

I agree with JD, this has a bigger impact. If you had it IN the sign it would be ok, but this way you cant skip the add, you HAVE to look at it.

Its a nice concept the one they worked here and in the newspaper about facing the problem. (in the newspaper its more evident)

I think Ambient Ads with social concerns should try to do this... try to make people FACE THE PROBLEM calling their attention in an original way. (its advertising)

plnnr's picture
plnnr
37 pencils

Bonito el truchazo, bien llenito de pornomiseria, oportunista, que ansias de ganarse un premio.

360 grados's picture
360 grados
305 pencils

mmmmmmmmm, impacta, pero no pasa nada más. burried

spidey's picture
spidey
42 pencils

i think this would have been better if she looked more uncomfortable. she's still pretty clean. she doesn't look that abused

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