Description
Saint Patrick's Day is the most crowded event in Irish pubs, and celebrating with beer is traditional, which makes the alcohol consumption per person increase substantially. For the 2013 celebration week, O'Malley's Pub, one of the most popular pubs in Sao Paulo, wanted to raise customer awareness of the risks of excessive drinking, finding an emotional equivalent feeling to getting drunk - something that distorts the perception of reality.
This professional campaign titled 'The tricky glasses' was published in Brazil in March, 2013. It was created for the brand: O'Malley's, by ad agency: Chicos Malos. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 11 years ago.
Credits
Advertising Agency: Chicos Malos, Brazil
