Saint Patrick's Day is the most crowded event in Irish pubs, and celebrating with beer is traditional, which makes the alcohol consumption per person increase substantially. For the 2013 celebration week, O'Malley's Pub, one of the most popular pubs in Sao Paulo, wanted to raise customer awareness of the risks of excessive drinking, finding an emotional equivalent feeling to getting drunk - something that distorts the perception of reality.
Ambient advertisment created by Chicos Malos, Brazil for O'Malley's, within the category: Recreation, Leisure.
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